WHAT IS WHATSAPP MARKETING AND HOW TO INCREASE YOUR BUSINESS USING WHATSAPP
The contest to expand business in modern world and earn more is increasing manifolds with the tools available in this era of digitalisation and globalisation. Large to small businesses are using digital platforms like social media, emails and personal texting to reach their customers. The users in these mediums are huge in number and are active most of the time. But, the number of ads that are available on these mediums has made the customer base immune to respond or notice the ads and the efforts of the managers usually don’t reap the fruitful results as they expect.
The solution to this can be either to connect to customers on personal level or to put up hoardings around the city. The latter seems like a very tempting choice but is impossible for small businesses for its higher cost and low availability. The resort then is to connect to the customers although digitally but yet personally. Whatsapp Business API is one such method to bring the best game for small businesses into the market of high competition.
What is Whatsapp Business/ Marketing?
WhatsApp which is one of the most active platforms available digitally around the world with over 1.3 billion daily users has developed a tool called Whatsapp Business API which allows businesses to easily interact with customers by using tools to automate, sort, and quickly respond to messages. WhatsApp Business is a free to download app that was built with the small business owner in mind. Here one can create a catalogue to showcase the products and services. Connect with customers easily by using tools to automate, sort and quickly respond to messages. It is one of the quickest and most efficient ways to develop a client-merchant strong relationship.
How to set up Business account for Whatsapp?
For setting up a Business profile one has to have
- A Facebook Business Manager account
- A verified business
- A WhatsApp business account
- A Line of Credit for your WhatsApp business account
Once you set up your account by following the terms and conditions by Whatsapp you are good to go.
How to increase your Business on Whatsapp?
Use the Tools
Whatsapp Business has various tools that help you sort your clientele in various categories and utilise time in most effective way
With the ‘Quick Reply’ feature, you can save answers to frequently asked questions and use them again. By doing this, you can quickly answer the questions.
Label your contacts or chats so that you can easily find them later.
The default labels include;
- New customer
- New order
- Pending payment
- Order complete
This is one of the best features WhatsApp Business has as it is makes one more efficient and doesn’t require multiple registers or excel charts.
SEND AUTOMATIC MESSAGE
Set ‘away messages’ so that your customers know when you can contact them. You can also create a ‘greeting message’ to tell your customers about your business.
SET UP ATTRACTIVE PROFILE
Create your business profile and add details of your business such as address, email address, website and a little bit of personal detail so the client feels welcomed and is drawn personally.
Get to larger Audience
Even if you have a long list of contacts in your phone, you cannot communicate with them if your number is not saved or the client does not approach you from their end. This may sound appalling but since it is direct connection with the potential customer in a personal space with high conversion rate, the guideline to this is fair.
Business can link their websites with the Whatsapp number and
Although you might have an entire contact list already on the phone of people you’ve communicated within the past, you can’t push any messages to them if they don’t have your (new) business number stored in their phone.
One of the ways to start communicating with your audience is by starting to put a button on your website so they can quickly start a conversation with you. The button will directly open a chat box in WhatsApp without wasting any time.
To attract a larger audience to share their contacts with the enterprise, one can invest in giveaways or promotions with influencers. The attractive promotions and sales discount attract great audience and is very feasible.
Define a Target Audience
Once you decide to bring your product to market, make up your mind what audience you are selling it to and have realistic goals according to that. Not to stereotype but A-50-year old is unlikely to buy ripped jeans, so set up your boundaries and reach people who are most willing to buy products from your business.
Connect other social media to WhatsApp
WhatsApp is owned by Facebook which also owns Instagram. Set up your business account in these platforms and set up links for clients to directly get connected to you via WhatsApp for high conversion rate. Most likely it your customers will also enjoy this service which has a personal touch to it.
Use it as a Customer Service
The business expands only if you maintain your current customers and add new ones thus, use WhatsApp Marketing to provide the best customer service so that your existing customers don’t feel neglected when your business is expanding.
Use as feedback system
When a customer buys from you, you can ask them to save your number in order to do future business or make them aware of the new offers that your business is going to provide. It also works well as feedback system so customers can tell you how your service was and how you can improve it.
WhatsApp Marketing is one of the best platforms to expand business and convert those advertisements in actual deals. It brings with itself great managing tools, easy access and low maintenance. It is an ideal partner to advance your marketing. Made with keeping in mind the small-scale businesses, the app WhatsApp exists in almost every phone and thus is a huge interface for merchant and client and great for business development!