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Ultimate guide to start a Watch Repair Shop

by Tandava Krishna

HOW TO START A WATCH REPAIR SHOP

Can you imagine there was a time when people didn’t have a device like watches or clocks to learn what the time was? It is surely hard to even think about it as now we are used to the ease of it. We all have had a tough time learning how to read time through a watch and always preferred digital watches over analog ones. Our ancestors have devised a genius method of knowing the accurate time by watching the movements of the sun and stars, but we are sure that this technique is not prevalent in the present time. We have come a long way and now have devices and watches that display time for four countries in one dial. We have digital watches that have taken the shape of fitness bands and whatnot. It has also become a status symbol and there are people who spend millions on the exclusive watches by premium brands. Although with all those technological advancements, one thing is sure that when there is any irregularity in the watch or if it stops working, we get really uneasy and need to get it repaired as soon as possible. This is where the watch repair shops come in handy. The business that requires immense skill and knowledge of watch sets and expertise in the area. It creates as many jobs and people earn a good living through this business as the market is always increasing.

If you are one interested to open a watch repair business, here are the few things that will help you set up the business

Understand the Market

To start any business, you must know how the market works around it. What other watch repair shops are available? Do your research about what are the watches that are being bought by users nowadays and what are different brands that you need to learn about. The market has changed and there are new innovative changes and technological advancements that keep taking place in this industry.  This research will help you understand the market size, strata, variety, and help you build a vision for your watch repair shop.  

Decide on size and type of business

The business has a lot of scope to grow but keeping in mind your initial investment and capacity to arrange resources, decide the initial setup of your watch repair shop. Whether it is going to be a big store or a small kiosk, in a small local market or a shopping complex, etc. Decide if you want to keep an offline store or are you ready to invest your time and money by introducing your service for online bookings? Wil, you also provide home service where you do the repair work at the customer’s houses and charge extra for your services.

Increase your expertise

To open a watch repair shop, you need to have a lot of information about the watches and its hardware. You should be an expert. You should have a mechanical degree or Diploma/ ITI s or similar qualifying courses. Know about the parts and their uses. Learn about the new technological advancements as there are changes in this field every now and then. It is important to keep oneself updated on those. You’ll need to have local connections and access to resources too. Make sure you know it all because your customers will only be convinced and trust you if they see you know what you are doing.

Have the right distributor

Make sure you have a distributor who can easily make you available with the supply whenever you demand them and have access to the parts and accessories for the old and new watches that are launched in the market. If you want to run a watch repair shop, you should know that customers should not have to wait or postpone to get the repair done just because you did not have the right parts available on that day.

Location and storage space

It is obvious that you will have to rent/ buy a place where you can start your services. You cannot set it up in your house. Keep in mind that the location of your store matters a lot. A marketplace with high footfall is always in big demand. You can rent a place near a watch showroom so that whenever customers visit the other shops, they are more likely to see your shop too. When you are renting a place, be aware of the competition around. Try to locate yourself where there are a lesser number of watch repair shops so it is easier to be noticed in the market. 

As you will be dealing with electronic equipment in your repair station, make sure you have followed all the safety measures as you can never take a risk with electronic items.

Generate funds

This is amongst the first things to do. You are setting up a watch repair shop and even though it is a small-scale business, it’ll require a principal investment. Get yourself sponsors who are willing to support a local business and have your back.

License and Permit

To set up any shop in India you need to take certain permits such as a Business License, Resale Certificate, Business Name Registration or DBA Certificate, Certificate of Occupancy, Federal Tax ID, etc. Make sure you have done your homework and have finished all the paperwork beforehand and have kept them handy and be ready to take rounds to government offices before setting up.

Get the Manpower

For your business hire technicians who know the craft of repairing watches with minimum efforts and resources. Along with that, have in-house staff that will help you with the repair and do the deliveries if you are keeping it as an option. Once you have a store and you desire to build it bigger, have a trusted group of people who will help you on each level. Build a team you can trust!

Use of technology and e-commerce

People don’t really like to wait and it is possible that during rush hours many of your potential clients might go somewhere else because they have to wait. You can use technology and make appointments according to your schedule. Make sure you have a phone that is always available and have multiple numbers on which appointments can be fixed. Use this service to update your customer about the status of their repair and how soon it will be done so they can pick it from your shop.

Advertise Smartly

Social Media is used by almost everyone around the globe. It is almost certain that at least one person in your locality must be using any social media platform. Putting up pages on Facebook and Instagram and asking youth in youth in the locality to share it amongst friends, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your new watch repair shop. Along with online, spending on offline methods to propagate business is necessary. Go old school and hand our pamphlet whenever a customer arrives. Since you have an offline store and most customers will save your number for future reference, you can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one to one messaging which has become one of the best provisions of converting prospects to customers. Remember to greet them nicely and make them feel important.

To open any business, one should be ready to work hard and show a lot of perseverance and determination. Any business will have good and bad days but it depends on the owner how they want to go about it. Your WATCH repair shop is going to be the same. Don’t get overwhelmed and enjoy the process. All the best!

 

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