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Fool proof ways to start a Video Game Business

by Tandava Krishna


As Stephen Hawking rightly said, we are all connected to internet, like neurons in a giant brain. We can do almost everything virtually now. We shop, sell, earn, get entertain or entertain. Similarly, out Nintendo consoles are replaced by the high-profile internet games and it seems like there is no going back. The creativity, graphics, designs and interactive interface where people from all over the world are connected, you can play online video games with anyone and everyone. People have turned playing online video games in to profession and streaming them while they play and there are viewers who are ready to pay just to watch the streaming. The games are designed in such a way that they become addictive and work like a great escape for you from stress of daily life. There are gaming companies and developers who have earned great profit from this and have reached net-worth of billions of dollars. The online gaming industry is likely to reach 196 billion USD by the year 2022. If you are looking to invest in online gaming business, this is the best time to do so. You will require a plan and here are few tips that will help you build your business better

Create a Plan

When you want to start an online gaming business, you should also have a new game available with you which is ready to be launched. When you launch it decide what will be your reach.  Make a plan for what is going to be the size of your business at first. How will you generate the fund for the given size of your business?  The growth will only follow if you thrive in the market and the online video game business needs investment, great knowledge of its market, time and ability to manage and arrange resources on time. You will take months and even years to develop a game.

Understand the Market

To start any business, you must know how the market works around it. What are the most popular games in market and what age group enjoys playing them the most. Meet with members of the gaming community and other influential people interested in online video games. This research will help you understand the market size, strata, variety, and help you build a vision for your online video game business.  You can also classify and have a decided niche for the games you are going to have in your online video game business. This way you can be more focused and the knitted to your business. Understand the online video game business along with being a market of huge investment and profit, it is also a cultural hub. 

Increase your expertise

To open an online video game business, you need to have a lot of information about the online gaming business. You should be an expert. Do you know how to create a game as it requires exquisite knowledge in coding and requires a creative mind or will you be collaborating with a gaming developer and working on it like a team?  Take guidance from an expert to know about the finances. Understand how different types of games are made and what are the skills and techniques required. A gaming developer requires years and years of practice to master their craft. You should know the value of it and should try your best to make it successful.

Find Your Niche

When you have knowledge about what are the various aspects and concepts of online gaming, you must have understood an arena that you would enjoy the most. There are different types for games such as knowledge based, quiz games, war games like PUBG or CSGO, or kids games that may include educational games, cooking games, dressing games etc. Decide which one you like and are interested in the most. Finding a niche will help you find a direction for your business before setting up. You can start with your area of expertise and expand and be open to more projects once you set your feet in the market.

Beware of competition

To start an online gaming business is sure not an easy task. There are a huge competition and people are diving in this big pool every day. As easy as people make it look like, is sure a big deal. The business requires your understanding of trends, styling, and presentation. Do thorough research about your competitors in the market and develop a strategy to advance them and create a bigger brand. You need to have great conversational and consulting skills to attract investors for your business.

License and Permit

To start any business in India, you need to have legal permission sorted beforehand to avoid any hassles with government officials. You’ll need to get yourself registered as a business person, get all the necessary approvals, and get all the documentation handy. 

Understand your customer

Any business needs you to be focused on their target audience. In online video game business, your user’s interest in your game is very important. If your customers are not satisfied your work, your hard work is bound to fail.  Take their reviews sincerely and ask them for what varieties they would like you to offer in the future. Focusing on the target audience is very important in this business so keep that in mind.

Set a Business Model

Plan how you are going to earn profit through your business, how you will arrange the billing, create the funds. Have a set of rules and regulations and have a legal team to layout contracts and agreements with your advertising agencies that put their ads on your online gaming portal to avoids any problems in the future. 

Create an online gaming platform

To open an online video game business online, you need to set up a user-friendly glitch-free website or an app. Appoint a technician who would be available at all times to prevent any probability of site going down as it is a big turn off for users. Make the online interface easy to use as it’ll be used by people of all age groups who are not tech-savvy. The easier and smooth the handle is the better will be the inclination of customers in using the site. Make sure your server is always clear and users can enjoy seamless gaming.

Marketing and Social Media

Nowadays, marketing holds one of the prime spots if we think of important things required to start any business. To open an online video game business, you must know the people who can make a good customer base, a network of art enthusiasts who can help you with marketing your business. Along with propagating your online video game business on different platforms, set up their Instagram and Facebook page so that idea reaches a diverse audience of that medium. Market your website as much as you can. It is an investment that never fails. You can go for on-page and off-page SEO of your site. Use various discount offers to attract the audience and take proper feedback from the customers who have purchased from you and if they would recommend your service to their friends. Take the help of gamers who stream and have a good following. 

Starting any business takes a good amount of planning. If you want your new business to succeed, understand the risks that come with entrepreneurship. It often takes a few years to get a business off the ground even with the best-laid business plan and advanced marketing. To open any business, one should be ready to work hard and show a lot of perseverance and determination. Any business will have good and bad days but it depends on the owner how they want to go about it. All the best!


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