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Beginners Guide To Starting A Tupperware Business

by Tandava Krishna


It is an experience of almost everyone that as a child they have been scolded by their mothers for losing the Tupperware lunch, bottle or container in schools or practices. Tupperware, a home product like that makes preparation, storage and serving products for kitchen and home is now being used to generically describe plastic or glass food storage containers of good quality that has snap close lids. This brand which is famous in every middle-class house of our country has a very interesting history. The name Tupperware comes from the creator and founder Earl Tupper who was a chemist was experimenting with plastic which was a rarity in those times. He produced container from black, inflexible pieces of polyethylene slag, a waste product of the oil refining process given. Tupper purified this slag and moulded it to create lightweight, non-breakable containers, cups, bowls, plates and gas masks for World War II. Later on with the same slag he invented spill proof, air tight, lids and invented the world famous brand known as Tupperware.
Just inventions of household products are not enough for to sell them for profit, it takes great marketing strategy and convincing to get customers to buy them. Tupperware developed a direct market strategy to sell their products. This was called the Tupperware Party! These parties allowed women to work as agents to sell and buy at these parties and this is how this business grew. These Tupperware parties still exist and are the best source to buy authentic and exclusive Tupperware products. Through this strategy, Tupperware has now become a house brand of almost 100 countries and are cherished are women for their quality. Many Indian women who are homemakers have tried their hand in being a Tupperware agents are enjoying the perks of this business.

If you are interested to earn sitting at home and looking for an investment, here a guide on how to start a Tupperware Business

How to Join

Tupperware has a very generous welcoming policy. All you need to do is just start with a party. The initial investment is zero. All you need is a pleasant place, a few snacks and beverages and a group of people to invite for the party. Once you decide to become a part of Tupperware, the manager will coordinate and help you with displaying products, demonstrate on their use and how to place orders. Just fix a date and throw the party and watch as the products sell themselves as you make money. 

To become a Deal or Consultant

To become a dealer or a consultant you need to make order of a starter kit priced Rs700 to get products worth Rs1300. You can sell them and test their demand in your locality. This kit usually includes oval bowls, vegetable peeler, oil/liquid dispenser, bowls, a success guide and a kit bag. After ordering a starter kit, you must order a products worth Rs5000 within four week so of joining and ordering starter kit. Once all this is done, you will get a Dealer Code and you can start selling Tupperware Products.

Create a Plan 

Although it sounds like an easy venture but like any business this also demands a proper planning. You need to understand how this market works, what are the risks, how can you expand, what will be the size and range or your party. Who are the other distributors, what is the profit and how much time it takes to earn maximum benefits.

Generate funds

This is amongst the first things to do. You are setting up a local Tupperware business. It will require a principal investment. Even though it is a small scale business. Get yourself sponsors who are willing to support a local business and have your back in tough times.

Customer Base

Before you think of setting up any business, you keep in mind your target audience. In the Tupperware, your customers will mostly be homemakers of your locality and their friends. Set up your advertisements and marketing focused on them and understand what range they would demand from you.

Decide on products

There is a huge variety of Tupperware products that are manufactured by the company and it is really difficult to arrange all of them. Apart from a few, not all of these products are demanded as much as others. Do your research and arrange products which are likely to be sold quickly and needed by most of your customers. Do not hoard on product varieties and place your orders carefully. The business will expand and the list can always increase but decide first what is your introductory range and how influential it is and will it get enough attention.

Choose a right distributor

Always have a distributor who can provide you with the product you demand. There is not be shortage or delay in delivery of your products when your customer demands it from you. 

Fulfil the Target

Once you get enrolled as a Tupperware rep, you have to fulfil certain targets every month to remain an active remember. Look out for monthly target and develop your customer base. Do not be lenient otherwise you will lose your membership and your hard work will not payoff. 

Social Media presence and Marketing

Be ready to do a lot of marketing. Social Media is used by almost everyone around the globe. It is almost certain that at least one person in a household must be using any social media platform. Putting up pages on Facebook and Instagram, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your Tupperware business. Putting up ads with discounts and amazing offers are always a plus. Along with online, spending on offline methods to propagate business is necessary. Go old school and hand our pamphlet whenever a customer arrives. Since you are operating offline and this business is done in a closed knit community, most customers who have done business with you will keep your number saved, you can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one to one messaging which has become one of the best provisions of converting prospects to customers.

The Tupperware business functions differently than any other small scale businesses. It comes with their own ease and comforts and provide good profit. Investing in it can generate extra income in your household. All the best!


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