Home Business Tips Most effective tactics to start a Transport Business
Transport Business

Most effective tactics to start a Transport Business

by Tandava Krishna


Call it a cliché but every Indian college student in their last semester must have planned a road trip to Goa trip to impersonate the iconic Bollywood film ‘Dil Chahta Hai’.  We never know if it was successful or not. This year, it sure was not successful and even plans for most of us were canceled by the emergence of the noble Corona Virus that hit the world and we are suffering through a global pandemic. During the pandemic, when we were locked-in inside to stay away from the hazardous effects of coronavirus, it was noticed that many people bought new automobiles to stay safe when they were traveling as it was the only safe option available. Just like having is a car became a necessity. But people cannot really afford it. To solve this problem the Transportation business is always there. Be it movers or packers, goods transportation, car rental, or even taxi services. We are sure that a transportation service will definitely help up. Even during the pandemic, although the regular movement of people was not allowed, essential goods were required to be transported to different places and the transportation facilities were there to carry out these tasks. There is a range of opportunities that are in Transportation Business such as Car rental, Taxi service, Passenger Bus service, Courier service, Food delivery service, Packers and movers service, Two-wheeler rental service, Cycle rental service, Import-export Shipment, Online cab service and a lot more. The transportation industry contributed roughly 6.3% of GDP and is majorly dominated by the road sector. Depending on your budget you can invest in this business and earn a huge profit! 

Here is a business plan for you to start a Transport Business

Create a Plan

Decide beforehand what kind of Transport Business you want to open. Once you have chosen your niche, depending on the services you will provide, you have to think of ways to arrange resources. With that decide what will be your reach. Will you provide your services just offline or will expand them to an online platform? If it is an offline store how big of a space you are expecting. And if it is an online store, how are you going to manage the online service portal, and depending on your decided niche, how will you decide boundaries for your transport business.

The growth will only follow if you thrive in the market and the transport business needs investment and time. One should always be ready for bad days.

Do your research

To open a transport business, you have to do a lot of research about how the market functions and what is the demand and supply chain in this business. The business requires your understanding of cars, bikes, and other automotive and people at the same time. You need to have great managerial skills and a compassionate personality. You must know how to attract customers to your shop.

Decide on the size of business

The transport business has a lot of scopes to grow but keeping in mind that you are starting a business where you sell your services and time, you should have pricing set for doing the job. To start a transport business, you will need cars and drivers too and thus should consider how much money you’ll be ready to put at risk. Arranging resources for it can be a task in itself, it is better to start small and develop as your customer base develops.

License and Permit

To start any business in India, you need to have legal permission sorted beforehand to avoid any hassles with government officials. Your sports store business will require the same. You’ll need to get yourself registered as a business person, get all the necessary approvals, and get all the documentation handy. You must make sure all your drivers have their licenses and permits and are good drivers. You also have to make sure that all your cars are registered. 

Understand your customer

Any business needs you to be focused on their target audience. In the transport business, your client’s comfort and time is very important. Make sure if they are using your transport service, it is your responsibility to ensure that they feel safe. If your customers are not satisfied, your hard work is bound to fail.  Take their reviews sincerely and implement changes to your business accordingly.

Go online

Setting up any business requires a strong local connection and communication so that the business can propagate but with the rise in the use of e-commerce, things have become a lot easier. Make a website for your Transport Business to attract potential customers. Use various models and tools which are available online to make your website catchier and more attractive. Enlist what are the services provided by you and market your discipline and how much you value them. Put all the contact details on the website for potential customers and investors.

Get the Manpower

Have a group of drivers with you who are professional and have the right skills and are qualified for the job. You can hire a manager and a consultant too. Once you have a store and you desire to build it bigger, have a trusted group of people who will help you on each level as this is not a task that can be handled alone. Build a team you can trust.

Manage reviews

Whenever a customer completes their ride or services with you and the service is completed make sure you ask them to rate you online and good feedback based on the quality of service provided by you. You can also engage more audiences by replying to each feedback. It creates a good impression on potential clients and they will be willing to come to you.

Referral discount

When a client uses your services, you can ask them to refer your business to their friends and family and if they visit you on their referral you can give a discount to both of the customers in the future or at regular intervals.

Get found on Google by potential new clients

People have started to look online for such services. Make sure you add your business online and get found on google maps. Adding the location of your transport business on google maps will help potential customers locate you. Adding pictures, reviews will add in highlighting your salon which has the potential to get more customers. 

Marketing on different platforms

Be ready to do a lot of marketing. Social Media is used by almost everyone around the globe. It is almost certain that at least one person in a household must be using any social media platform. Putting up pages on Facebook and Instagram, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your transport business. Putting up ads with discounts and amazing offers are always a plus. Along with online, spending on offline methods to propagate business is necessary. Put up small hoarding in the colleges, university campus areas, or near the job hubs. Go old school and hand our pamphlet whenever a customer arrives. Since you already have an offline business and most customers who have done business with you will keep your number saved, you can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one-to-one messaging which has become one of the best provisions of converting prospects to customers.

To open any business, one should be ready to work hard and show a lot of perseverance and determination. Any business will have good and bad days but it depends on the owner how they want to go about it. Your transport business is going to be the same. It depends a lot on your skill and quality and how the world reacts to it. Give your business time to grow and settle in this huge industry. You will definitely make it big with your skillset so don’t get overwhelmed and enjoy the process. All the best.

Related Posts

Leave a Comment