HOW TO START A CUSTOM T SHIRT DESIGN BUSINESS
T-shirts are considered one the most comfortable apparels. They are relaxed and good for a casual day. They are effortless but sometimes lack the glamour that we might need for special occasion. The solution for this is also available. Thanks to the creative entrepreneurs who are ready to dive into the sea of business industry but with their exclusive ideas. The custom t-shirt design business is a recent addition to the apparel industry and giving tough competition to brands once they become known. People love to design clothes but seldom do they get chance and resources to put their creativity to reality. These custom t-shirt design businesses, as the name says for itself, provides us the platform for getting the t-shirt the way we want. If you are one of those who want to start a business venture and take the world of fashion industry by storm and still give space to people to bring out their quirky ideas and turn them to real product, this business is just right for you and we have a guide for you to follow:
Create a Plan
Decide what will be your reach. If you want just an offline store or want to accompany it with an online site? Make a plan for what is going to be the size of your business at first. The growth will only follow if you thrive in the market and t-shirt design business needs investment and time as you can’t expect that all your products will be sold in a day. There will be days when you sell no t-shirt or on others, you may sell plenty of them. One should always be ready for bad days. There is a huge requirement of marketing your product since the competition in this arena is increasing every day, so make sure you plan accordingly.
Increase your expertise
To open a custom t-shirt design business, you need to have a lot of information about trending t-shirts and styling. You should be an expert. Take a fashion course or diploma, learn to design graphics and learn management skills as opening a company in the fashion industry demands for that. Understand how different types of t-shirts are made and what are the skills and techniques required.
Decide your niche
There are numerous varieties of t-shirts designs that are available in the market some are ethnic, modern, quirky, you have to first decide what is your area of expertise and the products you want to sell. Although most of your designs will be dependent on the customer’s preference as these are custom designs, you can get certain parameters around which you work such as fabric or kinds of print that you make. It will be easier for you to set your feet in the business arena once you have decided your niche and it will keep you knitted to your t-shirt business.
Decide on products
There is an array of types of t-shirts in the market made of different textile material using variety of colours and shimmers, you have to first decide what are the types you want to sell. As you are starting a custom tshirt design business, you must know that your customer’s choice and their vision matters a lot and you have to abide by the design provided by them. These changes according to the season, festivals, fashion, and celebrity trends. The t-shirt design business will expand and the list can always increase but decide first what is your introductory range and how attractive are its design for the local public and will it get enough attention.
Setting up any business requires a strong local connection and communication so that the business can propagate but with the rise in the use of e-commerce, things have become a lot easier. Make a website for your t-shirt business and set delivery boundaries according to yourself. Arrange your products in different categories and use various models and tools which are available online to make your website catchier and more attractive.
Rent or Buy a Shop in Good Location
Keeping in mind that the online market for t-shirts is also growing but the online purchase might not feel familiar to a lot of people and so you can also open a shop as it will a good option for customers as they know you and would expect a certain level of compassion and help from your end. This will also build their trust for your brand. The shop does not need to be a very large space. You can start with one single room 15*15 sq feet shop. Set up your store which is in a busy market that has good -footfall.
Highlight and Infrastructure
The infrastructure of an t-shirts shop is pretty basic. You’ll need a counter, shelves with small compartments to keep your shirts. You can hang your major designs to showcase them well. Along with basic lighting, use extra lights such as LEDs and fairy lights. You can decorate your shop in a traditional or fancy manner depending on your budget. Using different types of lighting will work as decorative and will also make your shop look bigger given that it is such a small space. You will have to research what are the demands of your customers while they look for t-shirts and so that you can recommend them wisely as to what they can buy. You can also put chairs or couch for your customers for their comfort. It will make your small place a bit fancier.
License and Permit
To start any business in India, you need to have legal permission sorted beforehand to avoid any hassles with government officials. You’ll need to get yourself registered as a business person, get storage approvals, get a trade license, get yourself a GST registration, and get all the documentation handy.
If you are making your new brand, make sure you get a patent by your brand name so no one can copy your products.
Choose the right Distributor
Make sure you have a distributor who can easily make you available which the supply whenever you demand them be it the fabrics, printers, colours, etc. If you want to run a good t-shirt design business, you should know that customers should not go empty-handed or you are not able to complete your consignment on time just because you did not have resources available. You should avoid displaying items that are sold out on your site and should replace them with new products and varieties.
This is amongst the first things to do. Starting any company is not an easy task. You are setting up a t-shirt design business which requires substantial monetary fund. You will require a principal investment. Get yourself sponsors who are willing to support a local business and have your back.
Create a brand name and logo
Although this sounds very common before opening any new company in the fashion industry, understand that a brand name is very important. All the big labels you hear about today were once just start-up like yours but determination made them big. Decide for yourself a brand name that people find appealing and represent the range of your business. You can also look for a name that has your personal story behind it. Make sure once you decide the name and logo of the brand, get a patent.
Help from Influencers
Take help from the local influencers of the city by sending them free products and ask for them to promote them for you online. People listen to the influencers they follow and this can help you build a popular base quickly.
Social Media presence and Marketing
Social Media is used by almost everyone around the globe. It is almost certain that at least one person in a household must be using any social media platform. Putting up pages on Facebook and Instagram, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your t-shirt design business. Putting up ads with discounts and amazing offers are always a plus. Along with online, spending on offline methods to propagate business is necessary. Go old school and hand our pamphlet whenever a customer arrives. Since you have an offline store and most customers will save your number for future reference, you can invest in WhatsApp Business and use its marketing tools to propagate your business. Remember to greet them nicely and make them feel important.
Starting any business takes a good amount of planning. The t-shirt design business is a small market. If you want your new business to succeed, understand the risks that come with entrepreneurship. It often takes a few years to get a business off the ground even with the best-laid business plan and advanced marketing. To open any business, one should be ready to work hard and show a lot of perseverance and determination. Any business will have good and bad days but it depends on the owner how they want to go about it. All the best!