TIPS TO START A CAFÉ
The gourmet food market is a huge industry in India and is growing at an exponential rate. People love having delicacies and as the income is increasing, they are willing to spend more on it. The rise in demands has attracted many investors. You can find cafés and restaurants at every corner in the urban cities and the trend is reaching the suburbs. One such is Café Business which is rapidly growing and shows great profit patterns. A café is a place where coffee and other snacks items are sold.
A culture from the west, the rise in popularity of café was seen in India with the availability and telecasting of American sitcoms in India, where a group of friends would have a hangout place to chill with their and these mostly were bars or cafés. The interior and the aesthetic and food photography has made this a big hit in the food industry. There are many big chains such the Café Coffee Day, Indian Coffee House, and many other Indian brands that have made their businesses internationally and gained popularity worldwide. If you are interested in opening a café this is the right time to do.
Let’s have a look at how you can start Café Business in India
Create a Plan
Decide beforehand what kind of Café you want to open will you serve only coffee or will have snacks and other eateries. From where will your procure your coffee? What will be the items on your menu? With that decide what will be your reach. If you want an offline store or also an online store? If it is an offline store, does it have a sitting area, or is only available for pick-ups or you will also hand out deliveries. And if it is also an online store, will you keep extra staff to manage the deliveries or will you integrate will online food order and delivery platforms like Swiggy and Zomato.
Make a plan for what is going to be the size of your business at first. The growth will only follow if you thrive in the market and the café business needs investment and time as the goods which are sold are perishable and cannot be stored. One should always be ready for bad days and thus also take care of the amount that is produced on a daily basis.
The location of your café business matters a lot. Try to keep your shop away from a place where there are already several cafés or restaurants available. Open a store in a densely populated area so even if there are competitors around, you will always have people buying from you. Buy or rent a space that is big enough to equip all your cooking and coffee making equipment and has storage space for your raw material.
Permits and Licenses
Taking permission to open a café is of prime importance. To open any food-related store, you have to take many approvals from the government and undergo many tests to get a license to set up a café business. Firstly, you will have to take permission from the landlord (if your place is rented) about making the use of space commercially as you will be taxed on that according to commercial regulations. Then for setting up the café business you need to apply for around four-five licenses. This includes the GST registration, the FSSAI License, the Fire License, Local Municipal Corporation Health License, etc. Make sure you are ready with all the paperwork and to take multiple rounds of government offices, beforehand!
Get the Manpower
It is usually noticed that a Café Business is not just opened for profit. It is a big source of creative representation and skill show. For your café, hire chefs and bakers who understand the art and do not compromise on quality and taste. The more variety you have, you more popular you will be. Along with that, have in-house staff that will carry out tasks like serving, billing, loading, shifting, etc. Once you have a store and you desire to build it bigger, have a trusted group of people who will help you on each level as this is not a task that can be handled alone.
Along with the in-house staff, if you are opening your horizon for delivery service, have delivery persons ready to go who can handle your baked items with care and reach the destination on time.
Build a team you can trust!
It is a prerequisite. You cannot have a café business without having the proper equipment in which you will cook your products. So, make a list of the equipment according to the items that you will be selling. Remember, this is not something that you can compromise on. From a big refrigeration unit to a simple mixer, all are of prime importance.
Decide the Menu
This always has a scope of improvement but decide on a basic menu that you are sure will make people happy. Keep the variety of options for coffees and eateries. Keep the items from the menu always available and give your customer time to develop taste for your products.
Understand your customer
Focus on the needs of your customers. Follow the pattern of what are the products which are demanded by them the most and keep in mind the variety of products they would like to have. Keep the stocks up and the quality of your products intact. Provide them with the service they demand and listen to their queries and concerns. In the Café Business people don’t shy away from buying fancy products so go overboard if you are one who wants to sell them, make sure some prospects will be willing to buy them too, or else you’ll never be able to gain profit.
Social Media and Marketing
Putting up pages on Facebook and Instagram and, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your café business. Putting up ads with discounts and amazing offers are always a plus. Along with online, spending on offline methods to propagate business is necessary. Go old school and hand our pamphlet whenever a customer arrives. Since you have an offline store and most customers will save your number for future reference, you can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one to one messaging which has become one of the best provisions of converting prospects to customers. Remember to greet them nicely and make them feel important.
The gourmet business is very likely to expand in the coming years and that is why it is attracting a lot of people who see themselves doing business in the future. In a country like India with so many delicacies, everyone thinks of themselves as a connoisseur. It is hard to impress them but you know that once they are impressed, they will be your faithful customer. Café in India is mostly seen as a fast food business and is admired a lot so setting foot in the café business mostly yields a good profit. Keep the basic in mind and enjoy the process!