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Setting Up Packaged Snacks Business Online

by Tandava Krishna


India is a country of huge diversity and it is visible in almost all aspects. Being such a large country in all prospects be it a huge population or vast area we find variation everywhere, according to geography and culture. The same diversity is seen in Indian food. India is celebrated for its gourmet. If you go to the north, you will find those mouth-watering samosas and kachoris and in the south, you will find the satisfying idli-sambhar-chutney and dosa combos that steal your heart. It is because of the movement of people from one state to another that now those delectable are available almost everywhere. But do they taste as authentic? The answer mostly is, No! With the change in places, the quality also changes, and flavors and ingredients from two traditions get mixed and fusion is created which tastes great but doesn’t satisfy the craving of food from your homeland. The resolve to this came with the invention of packaged food. 

Packaged food as the name suggests are food items made in a certain way that they can be packed and distributed to other places than the place of manufacturing and don’t get spoiled easily because of its composition. The packaged food brought a revolution to the world when food items from around the globe could be shared and cultures could be exchanged through it. It is because of the ease of business and the demand, there has a boom in the industry of snacks business. Along with the rise of e-commerce, now the ease of doing snacks business has increased manifolds and is attracting investors and influencers. 

Let’s have a look on you can set up your packaged snacks business online:

  • Create a Plan 

Decide beforehand if it is just a retail business with the existing brands or you’ll have in-house manufacturing of snacks? If you are manufacturing, you need to understand it is not an easy task and requires a good understanding of the science behind packaged food. Your scale of snacks business will depend on it a lot. With that decide what will be your reach. As it is an online store, what storage area you are going to keep your goods in, and what will be your area of service. Will you deliver out of your town or within it.
Make a plan for what is going to be the size of your business at first. The growth will only follow if you thrive in the market and the online snacks business needs investment and time be it creating a new brand or selling the already existing famous brands


  • Decide on product

    There is an array of products that are available in the market, you have to first decide what are the products you are want to sell and what is your area of expertise. If you are selling your brand, understand it is the quality that sells in the snacks business so don’t compromise with that. The business will expand and the list can always increase but decide first what is your introductory range and how influential it is and will it get enough attention. 


  • Decide on the size of business

    The business has a lot of scopes to grow as there are numerous brands available in the snacks business, but keeping in mind that you are starting hot and fresh and if you are making your product, arranging resources for it can be a task in itself, it is better to start small and develop as your customer base develops.


  • License and Permit

To start any business in India, you need to have legal permission sorted beforehand to avoid any hassles with government officials. You’ll need to get yourself registered as a business person, get FSSAI approvals, and get all the documentation handy.
If you are making your new brand, make sure you get a patent by your brand name so no one can copy your products.


  • Storage space

Even if you are making your products or just selling products from different brands, you’ll need storage space. Depending on the scale of business and the sales good find a place that is not too big or too small for your snacks business.


  • Create an e-commerce platform

It is of prime importance! To set up a packaged snacks business online, you need to set up a user-friendly glitch-free website or an app. Appoint a technician who would be available at all times to prevent any probability of site going down as it is a big turn off for users. Make the online interface easy to use as it’ll be used by people of all age groups who are not tech-savvy. The easier and smooth the handle is the better will be the inclination of customers in using the site, creatively categorize your products. Make combos that are usually bought together and advertise them on your app or website.


  • Social Media presence and Marketing

Be ready to do a lot of marketing. Social Media is used by almost everyone around the globe. It is almost certain that at least one person in a household must be using any social media platform. Putting up pages on Facebook and Instagram, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your online snacks business. Putting up ads with discounts and amazing offers are always a plus. Along with online, spending on offline methods to propagate business is necessary. Go old school and hand our pamphlet whenever a customer arrives. Since you already have an offline store and most customers who have done business with you will keep your number saved, you can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one to one messaging which has become one of the best provisions of converting prospects to customers.


  • Create a brand name and logo

Although this sounds very common but if you are going to start a snacks business and will sell products made by you, understand that a brand name is very important in this industry. Decide for yourself a brand name that people, when hear, easily can visualize what snack you are selling and there is no confusion in their mind about what the product could be. Make sure once you decide the name and logo of the brand, get a patent.


  • Help from Influencers

Take help from the local influencers of the city by sending them free products and ask for them to promote them for you online. People listen to the influencers they follow and this can help you build a popular base quickly.


The food industry is very popular and is only generating profits for their investors. Be it a retail snacks business or you are building a brand of your own, they will most likely be accepted by the consumers. So, don’t hesitate and plan your online packaged snacks business properly. Enjoy the process. All the best!

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