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Resources To Start A Saree Shop

by Tandava Krishna


Whenever a woman is representing India in any international event, the dress code adopted by them is mostly a Saree. Saree is a staple traditional outfit of women in the Indian subcontinent. It is a long cloth of certain height and length and is worn in various styles. With time and change in trends and because of the creativity and skills of designers, sarees are now available in numerous designs that a person can think of. They work as a medium of accessory and beautification. As a result, the demand for sarees that has always been high now has increased manifolds and has attracted many small scales investors to try their hand in the business. The homemakers are also interested to earn while sitting at home as this is a very manageable business. They are working as resellers by buying the product from a wholesaler and selling it in their locality and making a good profit of 20-25% out of it. This industry although requires one to know what is in trend and should have a warm personality so that customers are attracted to visit the store and buy from them. The perquisites are basic but it is the will of the businessperson that matters.

Let’s have a look at how you can start Saree Retail Store at Home:

  • Decide on product

There is numerous variety of saree designs that are available in the market, you have to first decide what are the products you are want to sell. The business will expand and the list can always increase but decide first what is your introductory range and how influential it is and will it get enough attention.

  • Decide on the size of business

The business has a lot of scopes to grow but keeping in mind that you are starting a saree retail shop at home and arranging resources for it can be a task in itself, it is better to start small and develop as your customer base develops.

  • Do your research

    The saree retail shop is not an easy venture to open. You have to do a lot of research about how the market functions and what is the demand and supply chain in this business. The saree business requires your understanding of trends, fabrics, styling, and presentation. You need to have great shopkeeper’s skills and a compassionate personality. You must know how to attract customers to your shop.

  • License and Permit

To start any business in India, you need to have legal permission sorted beforehand to avoid any hassles with government officials. You’ll need to get yourself registered as a business person, get all the necessary approvals, and get all the documentation handy. 

  • Storage space

Even if you are just selling products from different brands, you’ll need storage space. Since you are looking to start a saree retail shop at home, 10*15 sq feet is good enough to start with. Keep in mind that the sarees are stacked and stored well. Some many mites and insects attack fabrics and you would not want to lose money because of carelessness.

  • Understand your customers

Any small or medium business needs to be focused on their target audience. In the saree retail shop that you are opening at home will have customers visiting you from your locality or nearby localities and most of them will be adult females. Take their reviews sincerely when they visit your store and ask them for what varieties they would like you to display in the future. Focusing on the target audience is very important in this business so keep that in mind.

  • Find the right distributor

Make sure you have a distributor who can easily make you available with the supply whenever you demand them and have access to the latest designs and fashion that is trending in the market. Your customers should not go empty-handed from your store just because you didn’t have enough variety in your store.

  • Go online

Setting up any business at home requires a strong local connection and communication so that the business can propagate but with the rise in the use of e-commerce, things have become a lot easier. Make a website for your saree retail shop and set delivery boundaries according to yourself. Arrange your products in different categories and use various models and tools which are available online to make your website catchier and more attractive. 

  • Tactful Advertisement

Be ready to do a lot of marketing. Social Media is used by almost everyone around the globe. It is almost certain that at least one person in a household must be using any social media platform. Putting up pages on Facebook and Instagram and asking youth in the locality to share it amongst friends, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your store. Putting up ads with discounts and amazing offers are always a plus. Along with online, spending on offline methods to propagate business is necessary. Go old school and hand our pamphlet whenever a customer arrives. Since you already have an offline store and most customers who have done business with you will keep your number saved, you can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one to one messaging which has become one of the best provisions of converting prospects to customers. Remember to greet them nicely and make them feel important.

  • Generate funds

This is amongst the first things to do. You are setting up a saree retail shop at home. It will require a principal investment. Get yourself sponsors who are willing to support a local business and have your back

It is exciting to see a lot of Indian entrepreneurs working with full force and empowering themselves by setting up a small business. We have our local markets filled with saree retail stores and we know they make a good profit so don’t let your morale down when you see those big brands competing. Keep the quality and design of your sarees different and versatile and enjoy the process of growing and learning. All the best!


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