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Drive profits through Plant nursery

by Tandava Krishna


During the COVID-19 pandemic, all of us were locked inside our homes, looking for things to pass time and hence exploring activities and reliving the old hobbies for which we didn’t have time earlier. Many people tried cooking, painting, working out and for some, it was gardening. Tendering those greens and engaging in an activity that ensures the betterment of the planet is total bliss. We directly connect with nature and embrace the beauty of it. We have the plant nursery near us that helps us find the most exclusive and eye-catching variety of plants that are in nature or even those made by hybrids artificially. Apart from the beauty, we Indians have auspicious symbols related to the plants we keep in our houses, and now with the rise in demand for organic foods, people have turned this hobby into a resource by growing their own vegetables. All these functions are possible only because of the availability of the plant nursery near us. They make us available with the variety that cannot be accessed by us and tell us the right method to grow our plants. If you are interested in opening up a plant nursery, the following are the few ways to go about it.
Also, you must appreciate yourself for the effort that you are putting in. Apart from giving happiness to people, you are contributing to this planet by enabling people to grow more plants. 

Decide the size of business

The business has a lot of scopes to grow but keeping in mind that you are starting a plant nursery business that demands good investment and arranging resources for it can be a task in itself. Will it be a small nursery or a large one with very many varieties? Will you integrate with any fertilizer composer or seed distributor or will arrange plants that are available locally? If you are starting alone it is better to start small and develop as your customer base develops.

Do the research and decide services

There is plenty of plant nursery around already. You have to do a lot of research about how the market functions and what is the demand and supply in this business. The plant nursery business requires your understanding of plants, manure, soil, and plant products, when do plants flower, and everything about them. Decide what are the plants you are going to have according to your management and availability of resources. To run this business, you must have an approachable and compassionate personality so it is easier for your clients to be comfortable with you. You must know how to attract customers to your plant nursery.

Rent or Buy a place in a Good Location

Finding a good location for your plant nursery is of utmost importance. Start your nursery in a familiar locality where people know you would work the best. It will be easier for people to trust you as they have seen you grow and your customers would show more confidence in you. If you have a big plot or a farmhouse, you can set up your nursery there.
When someone is in a new locality, they prefer to search for their services on google maps. Adding the location of your plant nursery on the google maps will help potential customers locate you. Add pictures, reviews will add in highlighting your plant nursery, which has the potential to get more customers.

Be an Expert

Your customers will come back to you only when they trust you. Make sure you have great command and have good knowledge about plants and vegetation. People get impressed when they know you take your work seriously and know what you’re doing. Hire people whom you can supervise and get the services done under your surveillance. To maintain a nursery is not an easy task, you must have proper education and ground experience to work in a green environment.

Bring a variety

Time is changing and as the income of people is increasing, their interest to buy fancy and exotic plants is high on demand. Ensure that you expand your versatility and have planted more than just basic ones. Get the best quality seed and manure that is available. Do your research and device best methods to take care of plants and tell your customers about that. It is also important to maintain the health of the plants and maintain the cleanliness of your plant nursery. It will attract a good customer base to your plant nursery.

Generate funds

This is amongst the first things to do. You are setting up a plant nursery business. It will require a principal investment. You have to arrange resources and manage your plants. Get yourself sponsors who are willing to support a local business and have your back.

Have a good team

It might sound easy but curating a plant nursery is a lot more difficult than just gardening in your gardening. It requires a good team of people who are willing to give their time to the plants and enjoy doing this job at the same time. Have a team of people who know much about plants and can take care of them.

License and Permit

To set up any shop in India you need to take certain permits such as a Business License, Resale Certificate, Business Name Registration or DBA Certificate, Certificate of Occupancy, Federal Tax ID, etc. Make sure you have done your homework and have finished all the paperwork beforehand and have kept them handy and be ready to take rounds to government offices before setting up.

Create a website

With time changing and the movement of people to search for services online is rising at a steady pace. You can set a website of your plant nursery and through slides show what are the services provided by you. You can also sell your plants online. For delivery, you can integrate with any delivery services and set boundaries according to your convenience. 
Provide all the contact details on that website so it is convenient for the potential customer. 

Marketing and Advertisement

Nowadays everything is run on advertisement and marketing if you want to succeed in any business. Be ready to do a lot of it. Social Media is used by almost everyone around the globe. It is almost certain that at least one person in a household must be using any social media platform. Putting up pages on Facebook and Instagram and asking youth in the locality to share it amongst friends, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your store. Putting up ads with discounts and amazing offers are always a plus. Along with online, spending on offline methods to propagate business is necessary. Go old school and hand our pamphlet whenever a customer arrives. Since you already have an offline store and most customers who have done business with you will keep your number saved, you can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one-to-one messaging which has become one of the best provisions of converting prospects to customers. Remember to greet them nicely and make them feel important.

To open any business, one should be ready to work hard and show a lot of perseverance and determination. Any business will have good and bad days but it depends on the owner how they want to go about it. Your plant nursery business is going to be the same. It depends a lot on your skill and quality and how the world reacts to it. Give your business time to grow and settle. You will definitely make it big with your talent so don’t get overwhelmed and enjoy the process. All the best.


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