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Kickstart your Mobile Case Business

by Tandava Krishna


Technology is advancing with the pace of light and the world is running after it trying to get the latest gadgets and mobile phones. Mobile phones have become a necessity for the present world and have become an essential part of our daily life. Mobile phones are used not just for calling but for various reasons as they have replaced cameras, music players, camcorders, watches, compass, diary, and whatnot. Even during the pandemic, mobile case were inseparable companions to the lonely souls and it is understood by all that there is no going back from this, mobile phones have become an inseparable part of our lives. For the same reason, the mobile case has become a big market all over the world. In India, in 2019 itself 252.5 million mobile units were sold. Although every day there is a new handset that releases, not everyone can afford to buy them and thus we have to take care of our old sets. The best way to do so is by putting a solid cover/case on it. This small-scale business has seen a boost with the increase in the mobile phone industry and it is hard to separate the two.

If you are looking forward to opening a mobile case business you must understand what the requirements for it are. In India, mobile case businesses usually are of small scale. We have to be careful about the timing of opening the business, analyze the profit, and grow the business accordingly. You should be aware of your budget, your purchasing capacity, and understanding of customers. You also have to understand that even when the mobile case is a necessity now, it is not counted as an essential item and the technology changes every month and once one handset gets old, no one is interested in buying cases so you have to make sure you do not buy plenty of covers for the same headset and plan wisely and carefully. 

Now since you know about what are few things you have to keep in mind for setting up a mobile case business let us have a look at how you can do it in India:

Create a Plan 

Decide what will be your reach. If you want just an offline store or want to accompany it with an online site? Make a plan for what is going to be the size of your business at first. The growth will only follow if you thrive in the market. Although the mobile case business does not need much of investment, it surely demands time and perseverance as you can’t expect that all your cases will be sold in a day. There will be days when you sell no case or on others, you may sell many. One should always be ready for bad days.

Rent or Buy a Shop in Good Location

Nowadays a lot of people are shifting to online mode for buying mobile cases. Keeping that in mind, starting your mobile case business in a familiar locality where people know you would work the best. The online purchase doesn’t feel familiar to a lot of people and so your shop can be a good option as they can try the case on their phone there and itself. Since they know you, they would expect a certain level of compassion and help from your end. The shop does not need to be a very large space. You can start with one single room 10*10 sq feet shop or even a small kiosk. Set up your shop which is in a busy market and has good footfall. You can place it near a mobile showroom as it will catch the attention of the passersby who buy phones from the stores.

Highlight and Infrastructure

The infrastructure of a mobile case is pretty basic. You’ll need a counter, shelves with small compartments, glass covers for shelves. Along with basic lighting, use extra lights such as LEDs in each compartment. It will work as decorative and will also make your shop look bigger given that it is such a small space. The placement of mobile cases should be as such that the latest and most recent phone cases should be put in front and old ones at the back so it is easier to show that you are keeping up with the trend. You will have to research what are the demands of your customers while they look for a mobile case and sort your preference accordingly. You can also put chairs or couch for your customers for their comfort.

License and Permit

To set up any shop in India you need to take certain permits such as a Business License, Resale Certificate, Business Name Registration or DBA Certificate, Certificate of Occupancy, Federal Tax ID, etc. Make sure you have done your homework and have finished all the paperwork beforehand and have kept them handy and be ready to take rounds to government offices before setting up.

Choose the right Distributor

Make sure you have a distributor who can easily make you available which the supply whenever you demand them and have access to the latest styles of mobile cases. If you want to run a good mobile case business, you should know that customers should not go empty-handed just because you did not have a case for their mobile set available on that day. 

Generate funds

This is amongst the first things to do. You are setting up a mobile case business even though it is a small scale business, It will require a principal investment. Get yourself sponsors who are willing to support a local business and have your back.

Go online

Setting up any store business requires a strong local connection and communication so that the business can propagate but with the rise in the use of e-commerce, things have become a lot easier. Make a website for your mobile case business and set delivery boundaries according to yourself. Arrange your products in different categories based on their sturdiness, looks, and the handset and use various models and tools which are available online to make your website catchier and more attractive. Internet is accessible to almost everyone and in the mobile case business, it is even easier to sell your product as the cases are made for the specific handset and there is no problem of it not fitting the mobile phone thus people are ready to buy it online.

Social Media presence and Marketing

Social Media is used by almost everyone around the globe. It is almost certain that at least one person in a household must be using any social media platform. Putting up pages on Facebook and Instagram and asking youth in youth in the locality to share it amongst friends, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your mobile case. Putting up ads with discounts and amazing offers are always a plus. Along with online, spending on offline methods to propagate business is necessary. Go old school and hand our pamphlet whenever a customer arrives. Since you have an offline store and most customers will save your number for future reference, you can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one-to-one messaging which has become one of the best provisions of converting prospects to customers. Remember to greet them nicely and make them feel important.

Starting any business takes a good amount of planning. If you want your new business to succeed, understand the risks that come with entrepreneurship. It often takes a few years to get a business off the ground even with the best-laid business plan and advanced marketing. To open any business, one should be ready to work hard and show a lot of perseverance and determination. Any business will have good and bad days but it depends on the owner how they want to go about it. All the best!


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