TIPS TO START A SUCCESSFUL MEAT BUSINESS
Think of the most famous savory in the world, and you’ll find results showing pepperoni pizzas, hamburgers, and chicken wings…now think of what is common among these three, the answer is meat. Around 80+ percent of the world’s population consume meat and rightly so because of its taste and versatility. It can be cooked in many ways be it roasted, broiled, grilled, or poached, in soups, stews, and—and with a variety of seasonings, toppings, and sauces. Apart from taste, meat is one of the most important and affordable sources of protein for us, it has nutrients and lipids that are important for us. As a result, the demand for meat is very high, in India more than 70% of people consume meat. India has the world’s largest livestock and produces around 5.3 million MT of Meat and 75 bn eggs annually. It is the largest producer of buffalo meat and 2nd largest producer of goat meat. Looking at these numbers, we know that this business is very high in demand because there is never going to be enough supply. The industry is growing over years and has garnered the attention of many investors. If you are one, it is a great time to dive into this industry.
Let us have a look at how you can start a Meat Business:
Create a Plan
Decide the size of your meat business. Decide what will be your reach and your location. If you want just an offline store or you are willing to orders online? If it is offline, till where will you hand out deliveries and if it is also an online store what will be your area of service. Make a plan for what is going to be the size of your meat business at first. The growth will only follow if you thrive in the market.
Purchase and Storage
When you are setting up a meat business, you need not have huge storage space as these are goods that cannot be stored for a longer time and are sold on the day of purchasable or a few days after. They need to be thrown away if not sold in time because of their perishable quality. But you have to have a proper refrigeration system in your storage unit for your goods to stay fresh for a longer period. Try your best to buy meat early from a local meat market and maintain the quality of your purchase. You can also integrate with nearby farms where you can assure them the fixed price and cut the middle man out of your business.
Decide on products
There are many varieties of meat such as chicken, pork, beef, mutton, etc. Apart from a few, not all of these products are demanded as much as others. Do your research and arrange products which are likely to be sold quickly and needed by most of your customers. Do not hoard on product varieties and place your orders carefully. The business will expand and the list can always increase but decide first what is your introductory range and how influential it is and will it get enough attention. Keep in mind that meat products are perishable and thus you have to make a way to sell them quickly.
Opening any business demands for an initial monetary fund that helps you set up the business, buy/rent the shop, shop for products, and keep some amount aside for any emergency. Thus, arrange your finances keeping in mind the above aspects and be ready to spend first. If you put your best effort, the business will definitely thrive and grow.
License and Permit
To start any business in India, you need to have legal permission sorted beforehand to avoid any hassles with government officials. You’ll need to get yourself registered as a business person, get FSSAI approvals, and get all the documentation handy.
Location and storage space
It is obvious that you will have to rent/ buy a place where you can store your product and have a good refrigerator system. Keep in mind that the location of your store matters a lot. A market place with high footfall is always in big demand. When you are renting a place, be aware of the competition around. Try to locate yourself when there are fewer meat shops.
Pricing and Packaging
Don’t go overboard with the packaging even if you are delivering your product. Have a price range that is similar to the local market. The customer shall be willing to pay a little extra if you deliver your commodity at their doorstep and the service is good but you should not expect a very huge profit through this. You should try to keep the packaging to the minimum as is advised for pollution control. Use paper bags and packaging. It will be good for the environment and cut your packaging cost too.
Understand your customer
Why do you think customers should choose to do business with you? It depends a lot on the quality and quickness of your products and their delivery.
We are undergoing a pandemic and even after that, safety guidelines will be imposed and people will be varied of that. Take advantage of the situation. Ensure the safety and hygiene of your customers with no contact delivery system and safe meat. Also, keep multiple payment options ready when you set up meat business online as people are most likely to use Paytm and other UPI based modes of transactions along with cash on delivery.
Use of technology and e-commerce
Since you are ready to hand out deliveries, there should a medium through which people should be able to place their orders to you. Make sure you have a phone that is always available and have multiple numbers on which orders can be placed to your meat business simultaneously. You can also set up an online portal such as a website or an app that is easy to use for people of all ages. Categorize your products systematically. You can put up various types of discounts.
Along with propagating websites and apps on different platforms, set up their Instagram and Facebook page so that idea reaches a diverse audience of that medium. Market your website as much as you can both offline with pamphlets and online with social media ads. It is an investment that never fails. You can go for on-page and off-page SEO of your site. Use various discount offers to attract the audience and take proper feedback from the customers who have purchased from you and if they would recommend your service to their friends. You can also set up a WhatsApp Business profile for keeping the customers intact and providing them with various personalized offers according to their needs. Also put banners and hoardings advertise your business idea. Ask your customers to share your business with their friends and peers.
The meat business includes selling perishable goods that have to be given more care. It is a business of building a relationship with your customers even if they are purchasing from you for the first time. Make them believe that this is what they need and this is the future and you are there to work for them. This business will require you a lot of discipline and determination but once you set your foot on the ground and settle in the market, the competition becomes a lot easier to face. People will understand that this is the most convenient method of shopping for meat and you’ll start expanding and earning more profit every day. Until then, all the best!