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Clever Ways To Start A Marble And Granite Business

by Tandava Krishna


Having food and shelter are the most basic survival needs. We work hard every day to get food and we save money to build our houses. Since the income of the middle class is increasing their ability to spend more is increased and as a result, the dream of many to have their own house is getting fulfilled. When we think of making our homes, we try to put the best we can afford to make it look beautiful and there are many options available too. Marble and Granite are one such option that enhances the beauty of your new house. These are widely used for flooring in kitchen, bathrooms, parking lots, rooftops and also used as table tops for dining rooms. We can use marbles and granite for any decorating style, as they are available in several sizes, shapes, colors, and textures. They are water-resistant, durable, and easy to maintain and hence are very popular in the housing industry. India is the third-largest market for natural stones and accounts for an 11% share of the global market. Rajasthan is the dominant state in this business, granite the dominant mineral, and marble is the leading raw material export in India marble & stone which is demanded across the world and is very profitable. The market has shown 100% growth in the last 10 years gaining the attention of a lot of investors. 

If you are interested in starting a marble and granite business, let’s have look at a few steps to open this business:

Create a Plan 

Decide what will be your reach. If you want just an offline store or want to accompany it with an online site? Make a plan for what is going to be the size of your business at first. The growth will only follow if you thrive in the market and the marble and granite business needs investment and time as you can’t expect that all your products will be sold in a day. There will be days when you sell no marble and granite or on others, you may sell plenty of them. One should always be ready for bad days.

Decide on products

There are a huge variety and types of marble and granite that are available in the market. They are based on different rooms or places they are to be set. They may include big or small, expensive or cheap, and of a variety of colors and textures. The marble and granite business will expand and the list can always increase but decide first what is your introductory range and how influential it is for the local public and will it get enough attention.

Rent or Buy a Shop in Good Location

Internet is available to most of us and nowadays a lot of people are shifting to online mode for contacting hardware businesses. Keeping that in mind, starting your marble and granite business in a familiar locality where people know you would work the best. The online purchase doesn’t feel familiar to a lot of people and so your shop can be a good option for them as they know you and would expect a certain level of compassion and help from your end. You will need a place big enough for your ceramic tile shop. Make sure you have a good storage space  

Display and Infrastructure

The infrastructure of a marble and granite business is pretty basic. You’ll need a counter and a few shelves to display your product. Along with basic lighting, use extra lights such as LEDs and fairy lights in each compartment. The placement of marble and granite should be according to variety and types such as those for floors should be displayed separately. You will have to research what are the demands of your customers while they look for marble and granite and so that you can recommend them wisely as to what product they can buy. You can also put chairs or couch for your customers for their comfort. 

License and Permit

To set up any shop in India you need to take certain permits such as a Business License, Resale Certificate, Business Name Registration or DBA Certificate, Certificate of Occupancy, Federal Tax ID, etc. Make sure you have done your homework and have finished all the paperwork beforehand and have kept them handy and be ready to take rounds to government offices before setting up.

Choose the right Distributor

Make sure you have a distributor who can easily make you available which the supply whenever you demand them and have access to the varieties marble and granite. If you want to run a good marble and granite business, you should know that customers should not go empty-handed just because you did not have enough options available on that day. 

Go online

Setting up any business at home requires a strong local connection and communication so that the business can propagate but with the rise in the use of e-commerce, things have become a lot easier. Make a website for your Marble and granite business and set delivery boundaries according to yourself. Arrange your products in different categories and use various models and tools which are available online to make your website catchier and more attractive. 

Social Media presence and Marketing

Social Media is used by almost everyone around the globe. It is almost certain that at least one person in a household must be using any social media platform. Putting up pages on Facebook and Instagram and asking youth in youth in the locality to share it amongst friends, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your marble and granite business. Putting up ads with discounts and amazing offers are always a plus. Along with online, spending on offline methods to propagate business is necessary. Go old school and hand our pamphlet whenever a customer arrives. Since you have an offline store and most customers will save your number for future reference, you can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one to one messaging which has become one of the best provisions of converting prospects to customers. Remember to greet them nicely and make them feel important.

Starting any business takes a good amount of planning. If you want your ceramic tile business to succeed, understand the risks that come with entrepreneurship. It often takes a few years to get a business off the ground even with the best-laid business plan and advanced marketing. To open any business, one should be ready to work hard and show a lot of perseverance and determination. Any business will have good and bad days but it depends on the owner how they want to go about it. All the best!


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