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Juice Bar: Explode Your Sales!

by Tandava Krishna


Every day we see posts of people showing off their healthy body and glowing skin and we are determined to follow a healthy lifestyle for ourselves but seldom are we able to invest the time and energy with our busy lifestyle. There are a few things that are considered to be on the top of the health benefits radar and that is a glass of juice. One of the healthiest beverages that taste amazing and boosts our mood. Under the hot summer sun, the juice bars represent heaven on earth when they provide us that freshly squeezed juice from our favorite fruit which is a lot better than any other carbonated drink or packaged juice that is bought from a store. The juice bar business has seen a rise since people have understood the benefits of investing money only in products that help them improve their lifestyle. Every morning there are people who group around a juice bar after their morning walk and that becomes their hub for sharing ideas and having a small get together. The juice bar business is highly profitable as making the cost per glass is really less and people are ready to spend good money on it. 

If you are interested in opening a juice bar, you can have a look at how you can start with this small business venture which has a lot of growth potential.

Create a Plan

Decide beforehand what kind of Juice bar business you want to open and what will be its size. With that decide what will be your reach. If you want an offline store or you are willing to deliver to home? If it is an offline store, does it have a sitting area, or is only available for pick-ups. What storage area you are going to keep your goods in, and what will your area of service.

Make a plan for what is going to be the size of your business at first. The growth will only follow if you thrive in the market and the juice bar business needs investment and time as the goods which are sold and used in a juice bar are perishable and cannot be stored. One should always be ready for bad days and thus also take care of the amount that is produced on a daily basis.


The location of your juice bar business matters a lot. Try to keep your shop away from a place where there are already several stores available. Open a juice bar in a densely populated area so even if there are competitors around, you will always have people buying from you. Buy or rent a space that is big enough to equip all your equipment and has storage space for your raw material. 

Permits and Licenses

Taking permission to open a juice bar is of prime importance. To open any food-related store, you have to take many approvals from the government and undergo many tests to get a license to set up a juice bar business. Firstly, you will have to take permission from the landlord (if your place is rented) about making the use of space commercially as you will be taxed on that according to commercial regulations. Then for setting up the juice bar business you need to apply for around four-five licenses. This includes the GST registration, the FSSAI License, the Fire License, Local Municipal Corporation Health License, etc. Make sure you are ready with all the paperwork and to take multiple rounds of government offices, beforehand!

Get the right distributor

It is a prerequisite. You cannot have a juice bar business without having a distributor who provides you with the products. So, make a list of the items that you will be selling. You can also integrate with the local fruit vendors to promote them and get fresh fruits from them. Remember, your product availability and variety are not something that you can compromise on. Your customers should not go empty-handed just because your stock was finished.

Decide the products

This always has a scope of improvement but decide on a basic menu that you are sure will make people happy. Keep the items from the menu always available and give your customer time to develop taste for your products. To keep those products, make sure you have good refrigeration, etc. Do not compromise on this.

Get the Manpower

It is usually noticed that a Juice bar business is not just opened for profit. It is a big source of creative representation and skill show of mixing flavors. Hire juice makers and experts who understand the art and do not compromise on quality and taste. The more variety you have, you more popular you will be. Along with that, have in-house staff that will carry out tasks like serving, billing, loading, shifting, etc. Once you have a store and you desire to build it bigger, have a trusted group of people who will help you on each level as this is not a task that can be handled alone. 

Along with the in-house staff, if you are opening your horizon for delivery service, have delivery persons ready to go who can handle your baked items with care and reach the destination on time. Build a team you can trust!

Understand your customer

Focus on the needs of your customers. Follow the pattern of what are the products which are demanded by them the most and keep in mind the variety of products they would like to have. Keep the stocks up and the quality of your products intact. Provide them with the service they demand and listen to their queries and concerns. In the Juice bar business people don’t shy away from trying a new flavor so go overboard if you are one who wants to sell them, make sure some prospects will be willing to buy them too, or else you’ll never be able to gain profit.

Social Media and Marketing

Putting up pages on Facebook and Instagram and, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your juice bar business. Putting up ads with discounts and amazing offers are always a plus. Along with online, spending on offline methods to propagate business is necessary. Go old school and hand our pamphlet whenever a customer arrives. Since you have an offline store and most customers will save your number for future reference, you can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one to one messaging which has become one of the best provisions of converting prospects to customers. Remember to greet them nicely and make them feel important.

Starting any business takes a good amount of planning. If you want your new business to succeed, understand the risks that come with entrepreneurship. It often takes a few years to get a business off the ground even with the best-laid business plan and advanced marketing. To open any business, one should be ready to work hard and show a lot of perseverance and determination. Any business will have good and bad days but it depends on the owner how they want to go about it. All the best!


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