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Gym or Fitness Center

Jump Start Your Gym or Fitness Center

by Tandava Krishna


You must have heard the saying ‘Your body is a temple’ and your elders must have asked you to treat it like one and rightly so! Our body is the most resourceful thing we have. The daily activities we perform, the fitter our body is, the more efficiently we can work every day. Fitness is being physically and emotionally fit and healthy. Although in this fast-paced busy life, it is becoming harder every day to take time out to go for a jog or to workout. Even if we manage the time, there is no place to workout, your house is too small and outside there is little too much pollution. The resort to this comes down to joining a Gym or a Fitness Centre. The history of public gymnasium is long and goes back to ancient Greece.  With time and technology, the equipment has changed and new techniques are formulated that give you better results in less time. The boons of these fitness centers are countless as they provide us with space where we can meet like-minded people, interested to manifest their energy to make themselves stronger and fitter together. As a result, many young fitness enthusiasts have realized the demand for gyms and have started to set their feet as an entrepreneur by opening these facilities for people and earning profit along with pursuing their passion as a career. 

If you are one of these people, here is a guide to help you set up a gym or fitness centre :

  • Decide on Services

There are many services that are provided in a fitness center along with the basic work out space. People organize yoga classes, Zumba, have a protein counter, a juice bar, and other amenities like that. You can always modulate according to the availability of resources and your client’s choice but have a few things decided beforehand.

  • Decide on the size of business

The clothing business has a lot of scopes to grow but keeping in mind that you are starting a gym,  it will demand from you a lot of time. You have to decide on the size of the business as arranging resources for it can be a task in itself, depending upon and develop as your customer base develops.

  • License and Permit

To start any business in India, you need to have legal permission sorted beforehand to avoid any hassles with government officials. You’ll need to get yourself registered as a business person, get storage approvals, get a trade license, get yourself a GST registration, and get all the documentation handy.

  • Equipment

Gone are the days when only basic pieces of equipment such as a treadmill, leg press, and a few dumbbells could keep the gym running. Nowadays people are willing to pay only according to the size and number of modern equipment that your gym has.  It is a big investment and will require a lot of research from your side. If you are a specialist in this field then great, but it will be best if you take advice from an expert. Resources do not come easy so be ready to spend on that.

  • Have the certified trainers

Your body is your biggest asset and no one wants to hand it over to someone who does not know what they are doing. Trainers are the most important part of any gym or fitness center. It is their skill and technique that helps the client to work their best way and get results of hard work. Not every person with a good physique is a trainer. There is a proper certification course that is required to be called a certified trainer who knows everything about body workout and nutrition. Hire only professional for basic workouts, yoga, and other facilities that are made available by you in your gym or fitness center because even one injury to your client in the gym arena is your and the trainer’s responsibility.

  • Location

Rent a place you know will be best for the size of the gym or fitness center you have in mind. The business has a lot of scopes to grow and you can always expand your place but to change your location is a big task. Make your calculations and opt for a place that will be big enough so that even if you expand the size of your business, you don’t have to change your location. You can rent a place where the footfall is high in that area. Setting a gym or fitness center near a college campus would attract a lot of young customers. Set up your center in a location where your target audience is most likely to notice and be willing to set up a membership

  • Social Media presence and Marketing

Be ready to do a lot of marketing. Social Media is used by almost everyone around the globe. It is almost certain that at least one person in a household must be using any social media platform. Putting up pages on Facebook and Instagram, developing a strong SEO, and investing in marketing online can bring great audience attraction to your store. Putting up ads with discounts and amazing offers are always a plus. Along with online, spending on offline methods to propagate business is necessary. Go old school and hand out pamphlets in local markets. If you keep the quality of your services high, people are more likely to save your numbers to do business with you in the future so, you can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one to one messaging which has become one of the best provisions of converting prospects to customers. 

  • Generate funds

This is amongst the first things to do. The gym and fitness center business demands a lot of equipment and maintenance, so the cost of setting this business is high. It will require a principal investment. Get yourself sponsors who are willing to support a local business and have your back.

  • Help from Influencers

Take help from the local influencers of the city by asking them to join your fitness center with exclusive discounts and ask for them to promote them for you online. People listen to the influencers they follow and this can help you build a popular base quickly.

Starting any business takes a good amount of planning. If you want your new business to succeed, understand the risks that come with entrepreneurship. It often takes a few years to get a business off the ground even with the best-laid business plan and advanced marketing. It is a must to develop a good relationship with  To open any business, one should be ready to work hard and show a lot of perseverance and determination. Any business will have good and bad days but it depends on the owner how they want to go about it. All the best!


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