THINGS TO KNOW BEFORE YOU SETUP GROCERY STORE ONLINE
When the world entered 2020, it was a hopeful beginning, a new ray of sun was to bring prosperity to the earth but instead, it was hit by coronavirus and COVID-19. The ambitions were knocked down, the schools shut and businesses were lost. The only sector the world saw rising was the ‘Essential Service Sector’ where healthcare and sanitation workers were of prime importance and the only food was required to sustain during the lockdown that this world faced. The new normal is wearing masks and gloves and staying away from public places. We underwent several online trends and they went away with time. The one that stayed in the Online Grocery Store.
We have online stores for almost every luxury in the world but the number of grocery stores that are available online is quite less as people prefer to do a quality check before they buy the product they would consume but to have online grocery store is the need of the hour given the circumstances. To meet the standard of the consumers and to make a profit of an online grocery store and keep it running, one needs to learn about the business. Let’s have a look at a few essentials before you plan to set up an online grocery store:
First things first, a customer will buy a product from you only if its quality satisfies them. If you want them to return to you and recommend your store to their peers, maintain good quality.
Decide on product
There is an array of products that are available in the market, you have to first decide what are the products you are want to sell. The business will expand and the list can always increase but decide first what is your introductory range. Basics are a must to have such as wheat, rice, dal, oil, you can also keep confectionery items to increase the scope of business and attract more customers.
Pre-set Delivery Region
Have a clear about what are the places that you are going to cover when selling your commodities and is it feasible and bringing profit to you. Sending a delivery man to 20km away house with Rs.500 worth of groceries cannot bring you profit. Set boundaries of your delivery system and expand them as your storage and investment expand.
Create an e-commerce platform
It is of prime importance as the name suggests an online grocery store. You need to set up a user-friendly glitch-free website. Appoint a technician who would be available at all times to prevent any probability of site going down as it is a big turn off for users.
While setting up a website, have an inventory with diverse products to attract new customers. You’ll require a solid inventory management tool to categorize your product in a creative yet appropriate way.
Find a delivery system
Your business is connected to your customers via delivery services. Make sure you choose a reliable one. It’s so crucial that it can make or break customer relationships. The delivery service you choose should be prompt in the areas where you operate and should have a strict contract and punctuality regime to follow.
Expansion with different vendors
To keep stocks up for all the items is a big task and to own a storage space even bigger. Integrate with different vendors in your city. Your employees can work as middlemen to deliver product and the small commission can be earned by the vendor himself and your product diversity will also increase
Social Media and Marketing
Along with propagating websites on different platforms, set up their Instagram and Facebook page so that idea reaches a diverse audience of that medium. Market your website as much as you can both online with pamphlets and offline with social media ads. It is an investment that never fails. You can go for on-page and off-page SEO of your site. Use various discount offers to attract the audience and take proper feedback from the customers who have purchased from you and if they would recommend your service to their friends. You can also set up a WhatsApp Business profile for keeping the customers intact and providing them with various personalized offers according to their needs.
Develop the app
Online grocery is the new trend for grocery shopping and mobile makes this process easy. The App trendy technology has not only simplified things but also made online shopping easy and fun. You don’t even have to open your systems or laptops to shop online nowadays. Mobile does the needful. Integrate your site with a user-friendly website so it is easier for your customers to carry out the transaction.
Multiple payment options
Set up a convenient payment method for your customers. Keep multiple options available such as Debit/Credit Cards, Rupay, UPI, Paytm, and other forms of e-commerce. Even when everything is shifting towards digital, always keep the option of Cash of Delivery available.
Beware of Competitions
Even though as new as it sounds, the idea of the online grocery store is not new and there are many others who are already executing this idea. Be creative and have your own style and priority keeping in mind the offers that are run by other services and how can you overtake them by making better offers
E-commerce is a huge market for almost everything in the world. The online grocery stores are the present and future and are going to be as competitive as any other e-commerce business because after all food is consumed by everyone and there are many people waiting to take benefit of that opportunity. It is upon you how carefully and creatively you thrive and prosper in this business. To open any business, one should be ready to work hard and show a lot of perseverance and determination. Any business will have good and bad days but it depends on the owner how they want to go about it. Don’t get overwhelmed and enjoy the process. All the best!