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Strategic Ways To Launch A Glass Business

by Tandava Krishna


Crockery are not just a tableware used to eat our food in, they have become an integral part of our dining room, because of their utility and the grandeur that they provide to our humble homes. They define our lifestyle, our stately proportions and have changed the role of our dining places. Crockery adds class and grace to the décor or your dining room and are not just to be kept in shelves. They give a sort of royal ambience. People now invest in the best design and quality of crockery as it is found in many reports that a good set of tableware enhances the mood and vibe of the diners and even gives illusion of better change. As a result, the demand for crockery in India has changed manifolds. It is no longer just used to serve dishes but as a lifestyle product. As people are developing taste for fanciful lifestyle, their choice of dishes are also changing. We have come from era of stainless steel to glass wares. There are many local communities who have come with their own designs and techniques to make most exotic and fancy crockeries that are bought at great prices. A highly fragmented market that crockery is, it is now one of the fastest growing sectors making way for new investors to enter the industry.

Let’s have a look at how you can start a successful glass crockery business in India;

Decide on the size of business

There is a variety of designs that are available in the market for glass crockery, you have to first decide what the size of your business is. They may include big or small, expensive or cheap, heavy or premium glass crockery and arranging resources for them can be a task in itself, it is better to start small and develop as your customer base develops. Your glass crockery business will expand and the list can always increase but decide first what is your introductory range and how influential it is for the local public and will it get enough attention. 

Rent or Buy a Shop in Good Location

Nowadays a lot of people are shifting to online mode for buying almost everything. Keeping that in mind, starting your glass crockery shop business in a familiar locality where people know you would work the best. The online purchase doesn’t feel familiar to a lot of people and so your shop can be a good option for them as they know you and would expect a certain level of compassion and help from your end. The shop should have enough space where you can store your extra product such as a small warehouse. You can start with one single room 10*15 sq feet shop with some extra storage space. Set up your shop which is in a busy market that has good footfall.

Create a Plan 

Decide what will be your reach. If you want just an offline store or want to accompany it with an online site? Make a plan for what is going to be the size of your business at first. The growth will only follow if you thrive in the market and glass crockery shop needs investment and time as you can’t expect that all your products will be sold in a day. There will be days when you sell no glass crockery or on others, you may sell plenty of them. One should always be ready for bad days.

Highlight and Infrastructure

The infrastructure of a glass crockery is pretty basic. You’ll need a counter, shelves with small compartments, glass covers for shelves. Along with basic lighting, use extra lights such as LEDs in each compartment. The work of showcases and display is very important in your glass crockery shop. It will work as decorative and will also make your shop look bigger given that it is such a small space. The placement of glass crockery should be such that all the varieties of designs should be displayed in single rows so none of them hide from customer’s view. You will have to do research about what are the demands of your customers while they look for a crockery and so that you can recommend them wisely as to what they can buy. You can also put chairs or couch for your customers for their comfort. It will make your small place a bit fancier.

License and Permit

To set up any shop in India you need to take certain permits such as a Business License, Resale Certificate, Business Name Registration or DBA Certificate, Certificate of Occupancy, Federal Tax ID, etc. Make sure you have done your homework and have finished all the paperwork beforehand and have kept them handy and be ready to take rounds to government offices before setting up.

Choose the right Distributor

Make sure you have a distributor who can easily make you available which the supply whenever you demand them and have access to the trendy glass crockery. If you want to run a good glass crockery business, you should know that customers should not go empty-handed just because you did not have enough options available on that day. 

Go online

Setting up any business requires a strong local connection and communication so that the business can propagate but with the rise in the use of e-commerce, things have become a lot easier. Make a website for your Glass crockery business and set delivery boundaries according to yourself. Arrange your products in different categories and use various models and tools which are available online to make your website catchier and more attractive. 

Social Media presence and Marketing

Social Media is used by almost everyone around the globe. It is almost certain that at least one person in a household must be using any social media platform. Putting up pages on Facebook and Instagram and asking youth in youth in the locality to share it amongst friends, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your glass crockery shop. Putting up ads with discounts and amazing offers are always a plus. Along with online, spending on offline methods to propagate business is necessary. Go old school and hand our pamphlet whenever a customer arrives. Since you have an offline store and most customers will save your number for future reference, you can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one to one messaging which has become one of the best provisions of converting prospects to customers. Remember to greet them nicely and make them feel important.

Starting a glass crockery business takes a good amount of planning. If you want your new business to succeed, understand the risks that come with entrepreneurship. It often takes a few years to get a business off the ground even with the best-laid business plan and advanced marketing. To open any business, one should be ready to work hard and show a lot of perseverance and determination. Any business will have good and bad days but it depends on the owner how they want to go about it. All the best!


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