HOW TO START SUCCESSFUL FOOD PACKAGING BUSINESS IN INDIA
We often get attracted to buy a product just by the inviting packaging it has. It happens so that we often guess the quality and price of the food item just by looking at its packaging. Aren’t we all guilty of buying the snacks that has a really funny or attractive wrapper or packaging? I’m sure we are! It happens so, that apart from the actual product its packaging matters a lot to ensure it is tried by customers if it is new to market because it is the first thing the customers see and it should be exquisite. The food packaging business holds special place in food and snacks industry in India. Largely our snacks nowadays are packaged items and have become integral part of our lives. It not just requires to be creative with the wrapping procedure, but also to make sure that these are following all the safety procedures and the food inside is not getting affected or not losing its nutritional qualities because of packaging. If you are looking to open a new business venture and want to get involved in a line that curates the packaged food industry, opening a food packaging business is a great idea for it… The demand of packaged food is greater than even and to fulfil those demands, the suppliers are introducing more such foods. If you can arrange the given resources, following are the steps you can follow to start this exciting venture.
Create a Plan
Decide what will be your reach. If you want just an offline store or want to accompany it with an online site? Make a plan for what is going to be the size of your business at first. The growth will only follow if you thrive in the market and food packaging business needs investment and time as you can’t expect to get orders in a day. You have to be careful with timing and all the quality. Make sure you are aware of risks in the business.
Do your research
To open food packaging business, as attractive as it sounds, is not an easy venture to open. You have to do a lot of research about how the market functions and what is the demand and supply chain in this business. You have to arrange for leads to get orders from the local traders. Do the research about what are the local businesses who are looking for getting their goods packaged and making it a brand. You need to have great shopkeeper’s and managerial skills.
Decide on products
Nowadays there is an array of products that are available in the market that need packaging and the range is huge! You have to first decide what is going to be your niche. Food packaging business means you don’t have to sell the products directly but are readying them for those who manufacture the product for selling. Decide what variety of products you are only because it is hard for manage if you have many types of products at the same time. Any business will expand and the list can always increase and you can keep more people to manage the business but decide first what is your introductory range and how influential it is for the local public and will it get enough attention.
In food packaging business you’ll have a variety of products in huge amount at the same time and for that you’ll need storage space. Depending on the size of the business, get yourself a storage space that suits size of your business.
Get the Manpower
Have in-house staff that will carry out tasks like packaging, loading, shifting, billing, managing the factory etc. Once you have a business and you desire to build it bigger, have a trusted group of people who will help you on each level as this is not a task that can be handled alone. Build a team you can trust.
This is amongst the first things to do. You are setting up a whole sale business. It will require a principal investment. Get yourself sponsors who are willing to support a local business and have your back in tough times.
Take Permits and License
To start any business in India, you need to have legal permission sorted beforehand to avoid any hassles with government officials. You’ll need to get yourself registered as a business person, get your GST registration, and all sorts of licenses and permits are done. Make sure you are ready with all the paperwork and to take multiple rounds of government offices because opening any business in India calls for this.
Before you think of setting up any business, you keep in mind that you need a customer base. Try to find local businesses with whom you can collaborate. Make a list of food manufacturer who are likely to do business with you in future. Promote safe packaging and make sure it reaches them. Set up your advertisements and marketing focused on those food manufacturers and but keep in mind the resources you have in hand.
Understand your customer
Focus on the needs of your clients. Follow the pattern of what are the types of food packings which are demanded by them the most. Some may ask for minimal packaging while other would like to go overboard and would like their product to be heavily packaged. Keep the quality of your products intact. Provide them with the service they demand and listen to their queries and concerns. Keep the pricing in according to the resources and material used by you and you are making profit with that. Do not be lenient with the pricing.
Connect with Factories
Contact factories that manufacture food and procure items for packaging from them. You can connect with local businesses and expand your business. It will help them reach the shops easily and you can earn the profit too.
Create a brand name
Although this sounds very common but if you are going to start a business and are expecting it to get bigger, you must get a trademark assigned and patented for your business. Nowadays, everything runs on brands, be it packaging. People trust your business better and expect good quality from you without any doubts. Make sure once you decide the name and logo of the brand, get a patent
Setting up any business requires a strong local connection and communication so that the business can propagate but with the rise in the use of e-commerce, things have become a lot easier. Make a website for your food packaging business and make sure it reaches the local food manufacturers too who will be willing to do business with you. Arrange your services and use various models and tools which are available online to make your website catchier and more attractive.
Marketing on different platforms
Be ready to do a lot of marketing. Social Media is used by almost everyone around the globe. It is almost certain that at least one person in a household must be using any social media platform. Putting up pages on Facebook and Instagram, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your food packaging business. Putting up ads with discounts and amazing offers are always a plus. Along with online, spending on offline methods to propagate business is necessary. Since you already have an offline business and most customers who have done business with you will keep your number saved, you can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one to one messaging which has become one of the best provisions of converting prospects to customers.
Starting any business takes a good amount of planning. If you want your new business to succeed, understand the risks that come with entrepreneurship. It often takes a few years to get a business off the ground even with the best-laid business plan and advanced marketing. To open any business, one should be ready to work hard and show a lot of perseverance and determination. Any business will have good and bad days but it depends on the owner how they want to go about it. All the best!