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How To Start An Event Decorating Business

by Tandava Krishna


All the parties that you have attended, you have event decoration businesses to thank for. A lot keeps happening in our life but few moments are filled with so much happiness that they ask for a grand celebration. To arrange everything is not a task possible for a family between dealing with guests and arranging their outfits and makeup. The beauty of our event matters a lot because without a good background you can never think of getting a good picture.  This is when we need event decoration businesses to make our lives easy. They are the ones responsible to make or break the vibe of your function. The industry has seen huge growth since people have started earning more. With the rise of celebrity culture and their lifestyle, and their themed parties, people have started spending more on even small events and the profit goes into the pockets of the decorators. You can start with a small scale event decoration business and build its repo with time and turn it into a high-end one!

If you are interested in this business, let’s have a look at the steps you need to take to start an event decoration business:

Create a Plan 

The event decoration business involves decoration, preparation, delivery, and presentation. Other than that you need to arrange for contacts, understand how this market works and what are the limitations and advantages of it. You need to arrange for tent services and decoration services along with it. Your scale of event decoration business will depend on it a lot. With that decide what will be your reach. Your delivery system, your services. You have to make a plan for everything.

Decide your niche

This always has a scope of improvement but to have a decent start, try to decide a niche yourself. You can firstly start with birthday parties or marriages and go on to big events. Choose services that you are sure will make people happy and you can manage in the initial level of setting your event decoration business. Build the trust of your customers through your products and services so that they can advise others to do business with you too.Get the Manpower

It is usually noticed that an Event decoration business is not just opened for profit. It is a big source of creative representation, skill show, and management. For your business hire decorators, designers who understand the art and do not compromise on quality. You’ll need a team of good managers who can work under pressure and arrange for requirements quickly. Along with that, have in-house staff that will carry out tasks like decorating, billing, loading, shifting, etc. Once you have a store and you desire to build it bigger, have a trusted group of people who will help you on each level as this is not a task that can be handled alone.
Build a team you can trust!

Permits and Licenses 

Taking permission to open an event decoration business is of prime importance. You have to take many approvals from the government and undergo many tests to get a license to set up an event decoration business. Firstly, you will have to take permission from the landlord (if your place is rented) about making the use of space commercially as you will be taxed on that according to commercial regulations. Then for setting up the event decoration business you need to apply for around four-five licenses. This includes the GST registration, the FSSAI License, the Fire License, Local Municipal Corporation Health License, etc. Make sure you are ready with all the paperwork and to take multiple rounds of government offices, beforehand!

Decoratives and Equipment

It is a prerequisite. You cannot have an event decoration business without having the proper equipment and decoratives to style your destination and beautify it. It depends a lot on your technique and understanding as to what material you need for decoration. It’ll be extravagant or minimalistic. So, make a list of the decoratives according to the item you will require. Remember, this is not something that you can compromise on. From big poles for tent unit to a simple cello tape, all are of prime importance. 

Choose the right Distributor

Make sure you have a distributor who can easily make you available with the supply whenever you demand them and have access to the trendy items. Integrate with locals for cheap yet good quality decorative items. If you want to run a good event decoration business, you should know that customers should not have to compromise because you could not arrange the service that you promised as this business is run on rapport.

Understand your customer

Focus on the needs of your customers. Follow the pattern of what are the products which are demanded by them the most and keep in mind the variety of products they would like to have. Keep the stocks up and the quality of your products intact. Provide them with the service they demand and listen to their queries and concerns. In the Event decoration businesspeople don’t shy away from buying fancy products so go overboard if you are one who wants to sell them, make sure some prospects will be willing to buy them too, or else you’ll never be able to gain profit.

Find a delivery system

Your event decoration business is connected to your customers through the services you deliver to them. Make sure you choose a reliable one. It’s so crucial that it can make or break customer relationships. The delivery service you choose should be prompt and should have a strict contract and punctuality regime to follow. A customer will prefer your event decoration business only when the service provided by you is punctual.

Generate funds

This is amongst the first things to do. You are setting up an event decoration business. It will require a principal investment. Get yourself sponsors who are willing to support a local business and have your back in tough times.

Marketing on different platforms

Be ready to do a lot of marketing. Social Media is used by almost everyone around the globe. It is almost certain that at least one person in a household must be using any social media platform. Putting up pages on Facebook and Instagram, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your business. You can ask your existing customers to share your event decoration business facility contacts with their friends. Putting up ads with discounts and amazing offers are always a plus. Along with online, spending on offline methods to propagate business is necessary. Put up small hoarding. Since you already have an offline business and most customers who have done business with you will keep your number saved, you can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one-to-one messaging which has become one of the best provisions of converting prospects to customers.

Event decoration Service is a business that is based on rapport. Your few initial successful projects can make you popular because the main marketing tool in this business is the reference made by people themselves to their peers. Remember to manage your business well, keep a cool head and charm personality, and talk those potential customers into your next big projects. All the best!

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