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Secrets To A Profitable Driving School

by Tandava Krishna


Call it a cliché but every Indian college student in their last semester must have planned a road trip to Goa trip to impersonate the iconic Bollywood film ‘Dil Chahta Hai’.  We never know if it was successful or not. This year, it sure was not successful and even plans for most of us were canceled by the emergence of the noble Corona Virus that hit the world and we are suffering through a global pandemic. During the pandemic, when we were locked-in inside to stay away from the hazardous effects of coronavirus, it was noticed that many people bought new automobiles to stay safe when they were traveling as it was the only safe option available. Just like having is a car became a necessity, driving a car is not just a luxury for anyone, it is an exigency in today’s time. Many families in India have seen their first-generation buying a car, it sure is a matter of pride but for these people, it is hard to learn how to drive. To their resort, there are driving school businesses that give a driving lesson to people at a price and also give an option for learning from their vehicle. Setting up a Driving school business is a great option for those people who are looking to invest in small scale business industry. The profit is high and it is easy to set your foot in the market

If you are interested in opening a driving school business, let’s take a look at the requirements to start this business:

Do your research

To open a driving school business, as easy as it sounds, is not an easy venture to open. You have to do a lot of research about how the market functions and what is the demand and supply chain in this business. The business requires your understanding of cars and people at the same time. You need to have great instructor skills and a compassionate personality. You must know how to attract customers to your shop.

Decide on the size of business

The driving school business has a lot of scope to grow but keeping in mind that you are starting a business where you sell your skill and time, you should have a pricing set for doing the job. To start a driving business, you will need cars and other instructors too and thus should consider how much money you’ll be ready to put at risk. Arranging resources for it can be a task in itself, it is better to start small and develop as your customer base develops.

License and Permit

To start any business in India, you need to have legal permission sorted beforehand to avoid any hassles with government officials. Your sports store business will require the same. You’ll need to get yourself registered as a business person, get all the necessary approvals, and get all the documentation handy.
as you are setting up a driving school you will also need to have an instructor license and get it renewed when it expires. 

Customer Base

Before you think of setting up any business, you keep in mind your target audience. Set up your advertisements and marketing focused on them and your resources. 

Understand your customer

Focus on the needs of your customers. Driving is a skill and to learn a new skill that has risks of getting involved in accidents, the learner already might have many apprehensions. So be patient with your student. Provide them with the service they demand and listen to their queries and concerns. 

Develop a curriculum and lesson plan.

Whether you offer only behind-the-wheel lessons or a full suite or classroom and behind-the-wheel services, you’ll want to know what you plan to teach your students. Do safe experimenting and make learning more fun.


The location of your business matters a lot. Try to set driving school in a place where there are no such services available for people. You can open an office from where you manage your business. Buy or rent a space that has a big parking place so you can park your cars when they are not in use. 

Get the Manpower

Have a group of instructors with you who are professional and have the right skills and are qualified for the job. You can hire a manager and a consultant too Once you have a store and you desire to build it bigger, have a trusted group of people who will help you on each level as this is not a task that can be handled alone. Build a team you can trust.

Manage reviews

Whenever a customer completes their driving course make sure you ask them to rate you online and good feedback based on the quality of service provided by you. You can also engage more audiences by replying to each feedback. It creates a good impression on potential clients and they will be willing to come to you for learning driving.

Referral discount

When a client enrolls for a driving course, you can ask them to refer your business to their friends and family and if they visit you on their referral you can give a discount to both of the customers.

Get found on Google by potential new clients

People have started to look online for such services. Make sure you add your business online and get found on google maps. Adding the location of your driving school business on google maps will help potential customers locate you. Adding pictures, reviews will add in highlighting your salon which has the potential to get more customers. 

Marketing on different platforms

Be ready to do a lot of marketing. Social Media is used by almost everyone around the globe. It is almost certain that at least one person in a household must be using any social media platform. Putting up pages on Facebook and Instagram, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your driving school business. Putting up ads with discounts and amazing offers are always a plus. Along with online, spending on offline methods to propagate business is necessary. Put up small hoarding in the colleges, university campus areas, or near the job hubs. Go old school and hand our pamphlet whenever a customer arrives. Since you already have an offline business and most customers who have done business with you will keep your number saved, you can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one to one messaging which has become one of the best provisions of converting prospects to customers.

To open any business, one should be ready to work hard and show a lot of perseverance and determination. Any business will have good and bad days but it depends on the owner how they want to go about it. Your driving school business is going to be the same. It depends a lot on your skill and quality and how the world reacts to it. Give your business time to grow and settle in this huge industry. You will definitely make it big with your skillset so don’t get overwhelmed and enjoy the process. All the best


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