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Essential guide to open Diwali Diya Business

by Tandava Krishna


Diwali is one of the most popularly celebrated festivals of Hindus that creates an incredible enthusiasm and enjoyment in everyone’s heart. Be it kids or adults, everyone loves this festival as it brings a ton of joy and delight to all. They get the opportunity to meet their family, companions and family members and share gifts and greetings with them. Diwali is also alluded to as “festival of Lights”. People light diyas and decorate their homes with lights. The Diwali diya holds an important role as it marks the celebration of Lord Ram along with his wife Sita and brother along with his close army returned to their home after 14 years of exile and conquering Rawana. The diyas are considered auspicious as they are a symbol of purity, goodness, good luck and power. The presence of light means the non-existence of darkness and evil forces. Since, Diwali is the time for many small local businesses to earn profit, one of them is the Diya makers. We have seen that diyas are ordinarily available on streets and cost less. Apart from simple diyas, there are also different types of diyas in the market. There are rotating diyas, candle diyas, diyas that are designed and coloured with hands. Apart from clay, they also come in different materials such as metallic or brass diyas that can be used again, patravali diyas that are for just one time use and they float on water and there are diyas that are made of stones. For special occasions there are also sky lanterns that are really famous nowadays and popular amongst teens and youngsters.

If you are looking to earn profit this Diwali then Diya business is one of the best ways to start setting your feet in the market. Let’s have a look at how you can do so: 

Create a Plan 

Decide beforehand what kind of Diya business you want to open. Is it just a retail shop or you’ll have in-house manufacturing of Diya? If you are manufacturing, you need to understand it is not as easy as it seems and requires a good skill and creativity behind it. You will have to hire professionals and the scale of your business will be bigger. With that decide what will be your reach. If you want an offline store or an online store? If it is an offline store how big of a space you are expecting to have and will also hand out deliveries. And if it is an online store, what storage area you are going to keep your goods in, and what will be your area of service.

Make a plan for what is going to be the size of your business at first. The growth will only follow if you thrive in the market and the Diya business needs investment and time. One should always be ready for bad days and thus also take care of the amount that is produced daily.

Take Permits and License

To start any business in India, you need to have legal permission sorted beforehand to avoid any hassles with government officials. You’ll need to get yourself registered as a business person, get your GST registration, and all sorts of licenses and permits are done. Make sure you are ready with all the paperwork and to take multiple rounds of government offices because opening any business in India calls for this.

Have the right distributor

Make sure you have a distributor who can easily make you available with the supply whenever you demand them and have access to the variety of designs for the Diyas that are changing with trends in the market.
If you are manufacturing your product, have a distributor who can supply you with the raw material of good quality and variety be it clay or colours.
To have a successful Diya business, you should know that customers should not go empty-handed so go for diversity in your products.

Integrate with local craftsmen

There are many skilled sculptors and artisans who are immensely talented but due to not enough exposure and lack understanding of business and thus hardly earn enough. Their work is extremely beautiful and sells for a great amount. Hire them for your Diya business. The handmade diyas are a great hit in the market. It will be beneficial for them and bring a great variety and skill your Diya business

Be vary of Competition and choose the right Location

The location of your Diya business matters a lot. Try to keep your shop away from a place where there are already several stores available. Open a store in a densely populated area so even if there are competitors around, you will always have people buying from you. Buy or rent a space that is big enough where you can store your items carefully and systematically.
Opening a store in a small town where there are already many manufacturers or Diya distributors makes no sense. So, look for a place where you can stand out and be highlighted. You can also opt to have your Diya business set up near roads where many automobiles can locate you.

Generate funds

This is amongst the first things to do. You are setting up a diya business that will demand a small fund, as a principal investment. Get yourself sponsors who are willing to support a local business and have your back.

Price and packaging

Pick the right prices for your spices which do not vary a lot with the local prices. You might have gotten cheap labour in the form of local craftsmen but do not exploit their art. Keep a reasonable price for your diyas so that you can pay your workers enough and still earn profit for yourself. Although diyas are delicate items as they are mostly made up of clays but when you sell these to your customers do not go overboard with the packaging as this is the time when you should incorporate ideas for a sustainable business. Use hay and grass to keep them safe and have jute bags in place of plastic bags. 

Go online

Setting up any business requires a strong local connection and communication so that the business can propagate but with the rise in the use of e-commerce, things have become a lot easier. Make a website for your Diya business and set delivery boundaries according to yourself. Arrange your products in different categories and use various models and tools which are available online to make your website catchier and more attractive. 

Focus on Marketing 

Make use of social media as it is almost certain that at least one person in your locality must be using any social media platform. Putting up pages on Facebook and Instagram and asking youth in youth in the locality to share it amongst friends, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your new Diya business. Putting up ads with discounts and amazing offers are always a plus. Along with online, spending on offline methods to propagate business is necessary. Since you have an offline store and most customers will save your number for future reference, you can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one-to-one messaging which has become one of the best provisions of converting prospects to customers. Remember to greet them nicely and make them feel important.

Being Indians we know for sure that the demands for diyas will never go down as they are used in different religious rituals and festivals. In the world of digitalization and globalization, when you spend in the diya business, you should be assured that with the right marketing and good quality of the product, your business will definitely excel and you will earn good profit from it. All the best!


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