HOW TO START A SUCCESSFUL ONLINE CLOTHING BUSINESS
Once upon a time, the function of clothing was for safety, protection from harsh weather, and
keep skin covered. When I say this, it sounds like I’m talking about ancient times when
Neanderthals inhabited the globe. But that’s not true. It’s just because of the fast pace changes
that have taken place in the fashion industry that clothes from basic necessity, now have turned
to the medium of differentiating status symbols and cultural aspects. The history of clothing is
long and redundant as living in the present is a way to go. Today, the fashion industry has taken
the world by storm. With the rise of social media and celebrity culture, everyone is focused on
styling and decorating themselves like a piece of art. Thereof, fashion has become an art now
and the designers and the wearers are artists. The way a person style themselves has become
synonymous with their personality. They have clothing for almost every occasion and mood.
This has given rise to a new passion and that is designing clothes and has attracted a lot of
youth to come forward and claim their styles to be the best. Small names turning into big and
popular labels have given hope to people that they are worthy of that recognition too and with
their passion and determination will succeed in making their names big.
Although e-commerce was introduced long back in the 1960s it was until the 2000s that it
wasn’t as popular. Once normal people got access to the internet, it became more and more
popular, and looks like there is no going back from the online market. This popularity has also
hyped the hopes of the budding designers who want to sell their own labels and make a big
name in the clothing industry. If you are one of them, let’s have a look at what you need to
know to start a successful online clothing business:
1. Decide on product
There is an array of designs that are available in the market, you have to first decide what
are the products you are want to sell. Will it be feminine style or you will also be selling
masculine clothes. If you are going to start your own brand and will be manufacturing your
own products, decide what will be your range. The business will expand and the list can
always increase but decide first what is your introductory range and how influential it is and
will it get enough attention.
2. Decide on the size of business
The clothing business has a lot of scopes to grow but keeping in mind that you are starting an
online store, it will demand a lot of screen time and awareness about how the e-commerce
market works so, decide on the size of the business as arranging resources for it can be a task
in itself, it is better to start small and develop as your customer base develops.
3. License and Permit
To start any business in India, you need to have legal permission sorted beforehand to avoid
any hassles with government officials. You’ll need to get yourself registered as a business
person, get storage approvals, get a trade license, get yourself a GST registration, and get all
the documentation handy.
If you are making your new brand, make sure you get a patent by your brand name so no one
can copy your products.
4. Storage space and equipment
Even if you are making your products or just selling products from different brands, you’ll
need storage space. You will need a space big enough so that your workers be it tailors,
designers, helpers all can work to their best capacity. You will also need equipment
demanded by your tailors and designers. The clothing business is not easy and requires a lot
of raw material supply and basic machinery. So be ready to spend on that.
5. Have the right distributor
Make sure you have a distributor who can easily make you available with the supply
whenever you demand them and have access to the latest designs that are launched in the
market. If you want to run an online clothing business, you should know that the trends
change every week and your distributor should change with that. If you are manufacturing
your products get a distributor who will make you available with your raw material anytime
and at a cheap price. Getting the right distributor is one of the most important things for this
6. Create an e-commerce platform
It is of prime importance! To set up a clothing business online, you need to set up a user-
friendly glitch-free website or an app. Appoint a technician who would be available at all
times to prevent any probability of site going down as it is a big turn off for users. Make the
online interface easy to use as it’ll be used by people of all age groups who are not tech-
savvy. The easier and smooth the handle is the better will be the inclination of customers in
using the site, creatively categorize your products. Make combos that are usually bought
together and advertise them on your app.
7. Social Media presence and Marketing
Be ready to do a lot of marketing. Social Media is used by almost everyone around the globe.
It is almost certain that at least one person in a household must be using any social media
platform. Putting up pages on Facebook and Instagram, developing a strong SEO, and
investing in marketing online can bring great audience attraction to your store. Putting up
ads with discounts and amazing offers are always a plus. Along with online, spending on
offline methods to propagate business is necessary. Go old school and hand our pamphlets in
local markets. If you keep the quality of your products high, people are more likely to save
your numbers to do business with you in the future so, you can invest in WhatsApp Business
and use its marketing tools to propagate your business. It is convenient to use and digitally
provides a personal touch as the medium is one to one messaging which has become one of
the best provisions of converting prospects to customers.
8. Generate funds
This is amongst the first things to do. The clothing business demands a lot of equipment and
raw material so the cost of setting this business is high. It will require a principal investment.
Get yourself sponsors who are willing to support a local business and have your back.
9. Create a brand name and logo
Although this sounds very common before opening any new label, understand that a brand
name is very important in the clothing industry. All the fashion labels you hear about today
were once just start-up like yours but determination made them big. Decide for yourself a
brand name that people find appealing and represent the range of your clothes. You can also
look for a name that has your personal story behind it. Make sure once you decide the name
and logo of the brand, get a patent.
10. Help from Influencers
Take help from the local influencers of the city by sending them free products and ask for
them to promote them for you online. People listen to the influencers they follow and this
can help you build a popular base quickly.
To open any business, one should be ready to work hard and show a lot of perseverance and
determination. Any business will have good and bad days but it depends on the owner how
they want to go about it, Your clothing business is going to be the same. It depends a lot on
your style and quality and how the world reacts to it. Give your business time to grow and
settle in this huge industry. You will definitely make it big with your talent so don’t get
overwhelmed and enjoy the process. All the best!