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Greatest Hacks To Start A Ceramic Tiles Business

by Tandava Krishna


Having food and shelter are the most basic needs for survival. We work hard every day to get food and we save money to build our houses. Since, the income of middle class is increasing their ability to spend more is increased and as a result the dream of many to have their own house is getting fulfilled. When we think of making our homes, we try to put the best we can afford to make it look beautiful and there are many options available too. Ceramic tiles are one such options which enhance beauty of your new house. Tiles are widely used for flooring in kitchen, bathrooms, parking lots, rooftops and also used as table tops for dining rooms. We can use tiles for any decorating style, as they are available in a number of sizes, shapes, colours, and textures. They are water resistant, durable and easy to maintain and hence are very popular in housing industry. Setting up a ceramic tile business is easy and this business is very profitable as investments in this business in last  years has aggregated over 5000 crores and overall size is 18000 crore making gaining attention of a lot of investors..

Let’s have a look at how you can start a successful ceramic tiles shop business in India:

Create a Plan 

Decide what will be your reach. If you want just an offline store or want to accompany it with an online site? Make a plan for what is going to be the size of your business at first. The growth will only follow if you thrive in the market and ceramic tiles shop needs investment and time as you can’t expect that all your products will be sold in a day. There will be days when you sell no ceramic tiles or on others, you may sell plenty of them. One should always be ready for bad days.

Decide on products

There is a huge variety and types of ceramic tiles that are available in market. They are based on different rooms or places they are to be set. They may include big or small, expensive or cheap, and of variety of colours and textures. The ceramic tiles shop business will expand and the list can always increase but decide first what is your introductory range and how influential it is for the local public and will it get enough attention.

Rent or Buy a Shop in Good Location

Internet is available to most of us and nowadays a lot of people are shifting to online mode for buying ceramic tiles. Keeping that in mind, starting your ceramic tiles shop business in a familiar locality where people know you would work the best. The online purchase doesn’t feel familiar to a lot of people and so your shop can be a good option for them as they know you and would expect a certain level of compassion and help from your end. You will need a place big enough for your ceramic tile shop. A 20*20sq ft place should be ideal to start with.

Display and Infrastructure

The infrastructure of a ceramic tiles shop is pretty basic. You’ll need a counter and a few shelves to display your product. Along with basic lighting, use extra lights such as LEDs and fairy lights in each compartment. The placement of ceramic tiles should be according to variety and types such as those for floors should be displayed separately. You will have to do research about what are the demands of your customers while they look for a ceramic tiles and so that you can recommend them wisely as to what ceramic tiles they can buy. You can also put chairs or couch for your customers for their comfort. It will make your small place a bit fancier.

License and Permit

To set up any shop in India you need to take certain permits such as a Business License, Resale Certificate, Business Name Registration or DBA Certificate, Certificate of Occupancy, Federal Tax ID, etc. Make sure you have done your homework and have finished all the paperwork beforehand and have kept them handy and be ready to take rounds to government offices before setting up.

Choose the right Distributor

Make sure you have a distributor who can easily make you available which the supply whenever you demand them and have access to the trendy ceramic tiles. If you want to run a good ceramic tiles shop business, you should know that customers should not go empty-handed just because you did not have enough options available on that day. 

Go online

Setting up any business at home requires a strong local connection and communication so that the business can propagate but with the rise in the use of e-commerce, things have become a lot easier. Make a website for your Ceramic tiles shop business and set delivery boundaries according to yourself. Arrange your products in different categories and use various models and tools which are available online to make your website catchier and more attractive. 

Social Media presence and Marketing

Social Media is used by almost everyone around the globe. It is almost certain that at least one person in a household must be using any social media platform. Putting up pages on Facebook and Instagram and asking youth in youth in the locality to share it amongst friends, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your ceramic tiles shop. Putting up ads with discounts and amazing offers are always a plus. Along with online, spending on offline methods to propagate business is necessary. Go old school and hand our pamphlet whenever a customer arrives. Since you have an offline store and most customers will save your number for future reference, you can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one to one messaging which has become one of the best provisions of converting prospects to customers. Remember to greet them nicely and make them feel important.

Starting any business takes a good amount of planning. If you want your ceramic tile business to succeed, understand the risks that come with entrepreneurship. It often takes a few years to get a business off the ground even with the best-laid business plan and advanced marketing. To open any business, one should be ready to work hard and show a lot of perseverance and determination. Any business will have good and bad days but it depends on the owner how they want to go about it. All the best!


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