HOW TO START A CANDLE MAKING BUSINESS
We have read books and seen movies about the time when people used earthen lamps and candles to light their houses. These were the times when electricity was not invented and even after its invention it was not accessible to the common household for a long time. This was when candles were a necessity. Today the uses of candles have changed. They are now used more for decorative and therapeutic purposes. There are different types of candles available in different shapes and sizes. They also come in different scents mixed with essential oils which are very famous and are highly endorsed by celebrities and influencers. The candle making business is prominent in our country and earns a good profit as the manufacturing cost is not high. It is a good time to invest in this multi-billion dollar industry and start your own small scale business and grow with time.
Here are a few steps to help you start a candle making business:
Create a Plan
If you are manufacturing, you need to understand it is not an easy task and requires a good understanding of the science behind manufacturing your product. Your scale of candle making business will depend on it a lot. With that decide what will be your reach. If it is an offline store, will you be heading out deliveries in your local circle or are you willing to extend your business to online mode? Will you deliver out of your town or within it? Decide the storage area you are going to keep your goods in.
The growth will only follow if you thrive in the market and the candle making business needs investment and time when you are creating a new brand. You will also need a workforce that will help in the making of candles. Testing has to be done to check if the composition is safe along with finding a place where all this can be manufactured. So, plan accordingly.
Do your research
A candle-making business although looks like an easy venture to open, and rightly so as it manufacturing candles is not as tough but you have to do research about how the market functions and what is the demand and supply chain in this business. If you are manufacturing your products you must have knowledge of the types of wax and scent you are putting in your candle. You need to have a great shopkeeper’s skills and a compassionate personality. You must know how to attract customers to your business.
Decide on product
There are different types of candles available in the market. We all have seen the simple ones but along with that, nowadays, candles are famous for their aroma and scents. These have calming properties and come in different shapes and sizes. There are also designs that enable the customer to use the candle again. Based on your expertise and according to people’s choice, decide what type of candles you will be producing.
Make sure you produce candles in an optimum amount to avoid wastage. Always have a distributor who can provide you with the raw material for your product.
The business will expand and the list can always increase but decide first what is your introductory range and how influential it is and will it get enough attention.
Decide on the size of business
The business has a lot of scopes to grow. Make a plan for what is going to be the size of your business at first. The growth will only follow if you thrive in the market and the candle making business needs investment and time. One should always be ready for bad days and thus also take care of the amount that is produced on a daily basis. It is better to start small and develop as your customer base develops.
License and Permit
To start any business in India, you need to have legal permission sorted beforehand to avoid any hassles with government officials. You’ll need to get yourself registered as a business person, get a Trade license, and get all the documentation handy.
You are making your new brand, make sure you get a patent by your brand name so no one can copy your products.
The location of your candle making business matters a lot. Try to keep your shop away from a place where there are already several stores available. If you do not want to have a shop, you can collaborate with local gift shops to sell your candles. For the manufacturing of candles, buy or rent a space that is big enough to equip all your candles making equipment and has storage space for your items.
Buy equipment and machinery
Research about the machinery and equipment required for you to set up a candle-making business. Although there are not very big equipment but you will require molds, mixers, big pots, etc.
Get the manpower
You will require a group of people who are ready to work hard. Have people who know about the craft of candle making and give innovative ideas to make your product better. Think about all the prospects where you will require human effort and get yourself enough people to run your business smoothly
This is amongst the first things to do. You are setting up a candle-making business whether it is big or small, it will require a principal investment. Get yourself sponsors who are willing to support a local business and have your back
Create a brand name and logo
Although this sounds very common before starting any product’s business, one must decide on a name or a brand name for it. Candles nowadays are not just necessary but the types available, they are coming in as luxurious varieties as ever. Decide for yourself a brand name that people, when hear, can relate with the candles and there is no confusion in their mind about what the product could be. Make sure once you decide the name and logo of the brand, get a patent.
Setting up any business requires a strong local connection and communication so that the business can propagate but with the rise in the use of e-commerce, things have become a lot easier. Make a website for your candle making business and set delivery boundaries according to yourself. Arrange your products in different categories and use various models and tools which are available online to make your website catchier and more attractive.
Social Media presence and Marketing
Be ready to do a lot of marketing. Social Media is used by almost everyone around the globe. It is almost certain that at least one person in a household must be using any social media platform. Putting up pages on Facebook and Instagram and asking youth in youth in the locality to share it amongst friends, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your business. Putting up ads with discounts and amazing offers are always a plus. Along with online, spending on offline methods to propagate business is necessary. Go old school and hand our pamphlet whenever a customer arrives. Since you already have an offline store and most customers who have done business with you will keep your number saved, you can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one-to-one messaging which has become one of the best provisions of converting prospects to customers. Remember to greet them nicely and make them feel important.
Help from Influencers
Take help from the local influencers of the city by sending them free products and ask for them to promote them for you online. People listen to the influencers they follow and this can help you build a popular base quickly.
It is exciting to see a lot of entrepreneurs working with full force and empowering themselves by setting up a small business. Don’t let your morale down when you see those big brands competing. Keep the quality of your product high and enjoy the process of growing and learning. All the best!