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Make Your Beauty Parlor Most Demanding

by Tandava Krishna


demand to look beautiful and glamorous is more than ever and with the rise in people’s income and celebrity culture, people are willing to spend more on these luxuries which have become a common necessity to go about life. Your skin is one of the most highlighted features we have. Along with looks it also shows how healthy we are from within. It is not a new fact that the health of our skin and hair is really important to us Indian beauties, irrespective of gender. Even our grandmothers used to give their home-made nuskhas to keep them healthy and shining. But, we have shifted to new cities where pollution is at the all-time highest and time in hand the lowest, and we know it for sure, we will not be able to manage the DIYs. For our rescue are the professional beauty parlors that not only help us in grooming but also in maintaining our beauty and to look perfect. We have more money to spend in our pockets and as a result, the beauty parlor business is making a profit at an all-time high. The demand which was earlier limited to a certain gender is breaking boundaries and becoming gender neutral which is such a boost to the industry and is helping to break the rudimentary stereotypes. All men and women want to look groomed all the time and beauty parlors are providing with all forms of services to make that happen. India’s beauty industry is valued at $3.5 billion as of 2015 and grows 20% annually. This is the best time to dive into this business if you have the right skills

If you are interested to start your beauty parlor, Let’s have a look as look at a few things you must know in the beginning:

Decide on the size of business

The business has a lot of scopes to grow but keeping in mind that you are starting a beauty parlor business that demands good investment and arranging resources for it can be a task in itself. Will it be a small parlor or a fancy one. Will you integrate with any professional national chain? If you are starting alone it is better to start small and develop as your customer base develops.

Do the research and decide services

There are plenty of beauty parlors around already. You have to do a lot of research about how the market functions and what is the demand and supply in this business. The beauty parlor business requires your understanding of skin, makeup, and makeup products, trends in the market, hair, and styling. Decide what are the services you are going to provide according to your area of expertise. To run this business you must have an approachable and compassionate personality so it is easier for your clients to be comfortable with you. You must know how to attract customers to your parlor.

Rent or Buy a studio in Good Location

Instagram is making everyone a makeup fanatic but there is rare to have the skill to do it. Keeping that in mind, starting your photography business in a familiar locality where people know you would work the best. It will be easier for people to trust you as they have seen you grow and your customers would show more confidence in your work. Your studio does not need to be a very large space. You can start with one single room 10*15 sq feet studio. Set up your beauty parlor in a busy market that has good footfall.
When someone is in a new locality, they prefer to search for their services on google maps. Adding the location of your beauty parlor on the google maps will help potential customers locate you. Add pictures, reviews will add in highlighting your parlor, which has the potential to get more customers.

Be an Expert

Your customers will come back to you only when they trust you. Make sure you have great command over your skills. People get impressed when they know you take your work seriously and know what you’re doing. Hire people whom you can supervise and get the services done under your surveillance.

Bring a variety

Time is changing and with the range of treatments, makeup, and styling that is available in the market, people want the latest services. Ensure that you expand your services to more than just basic. Add more glamour to your variety. The better the brand, the more ensuring it is. Do your research and find the most affordable products that give the best result for their price. Do not buy local products that can cause irreparable damage. So do your homework.
A beauty parlor is a place where people feel intimidated as the services are directed towards their bodies. It is important to maintain hygiene to make your customers comfortable with their surroundings and for the overall cleanliness of the place. 

Generate funds

This is amongst the first things to do. You are setting up a saree retail shop at home. It will require a principal investment. Get yourself sponsors who are willing to support a local business and have your back

License and Permit

To set up any shop in India you need to take certain permits such as a Business License, Resale Certificate, Business Name Registration or DBA Certificate, Certificate of Occupancy, Federal Tax ID, etc. Make sure you have done your homework and have finished all the paperwork beforehand and have kept them handy and be ready to take rounds to government offices before setting up.

Create a website

With time changing and the movement of people to search for services online is rising at a steady pace. You can set a website of your beauty parlor and through slides show what are the services provided by you. You can keep an option on booking an appointment online.
Provide all the contact details on that website so it is convenient for the potential customer. 

 Go digital

Time has changed and now is the moment you change your account book to account software. There are various software available that help you digitize and keep a record of your business in just a gadget. You won’t need any phone book to keep track of your customers and how often they visit. You can track your business growth with various graphs available. It is the best move you will make to keep the track of your growth and you can direct your time to manage more customers.

Beauty parlor Promotions

You can try various types of promotional offers such as first-time special where when a customer visits you for the first time you can provide a complimentary service to them. You can note of customer’s special days such as birthdays, anniversary and offer them special service on that day.

On weekdays where you have the least customers, you can offer a special discount on those days so that people are interested and you don’t lose profit on those days.

Tactful Advertisement

Be ready to do a lot of marketing. Social Media is used by almost everyone around the globe. It is almost certain that at least one person in a household must be using any social media platform. Putting up pages on Facebook and Instagram and asking youth in the locality to share it amongst friends, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your store. Putting up ads with discounts and amazing offers are always a plus. Along with online, spending on offline methods to propagate business is necessary. Go old school and hand our pamphlet whenever a customer arrives. Since you already have an offline store and most customers who have done business with you will keep your number saved, you can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one-to-one messaging which has become one of the best provisions of converting prospects to customers. Remember to greet them nicely and make them feel important.

To open any business, one should be ready to work hard and show a lot of perseverance and determination. Any business will have good and bad days but it depends on the owner how they want to go about it. Your beauty parlor business is going to be the same. It depends a lot on your skill and quality and how the world reacts to it. Give your business time to grow and settle in this huge industry. You will definitely make it big with your talent so don’t get overwhelmed and enjoy the process. All the best

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