HOW TO START AN ARTIST BUSINESS
The glamour, the movies, and life of a filmstar, the famous actor, a cricketer, a writer, fascinates all of us so greatly that we now have a celebrity culture. We long to have that life, but barely do we know the struggle behind it. Their life is so busy and hectic that it requires another person to manage it for them. Apart from their personal life, with a dozen of projects they have to work on at the same time, the managers make sure the time of these celebrities is distributed and their commitments are fulfilled. Not just that, they ensure that their popularity and engagement with people do not diminish and they carry on to build a more successful career. It will be fair to say that behind every successful star there is a team of managers that keep their brand value high be it my getting more projects for them or arranging sponsors. Artists’ business as exciting as it sounds is a tough job! Behind the life of glamour, there is exhaustion, lack of sleep, and a plethora of drama that is inevitable. You have to deal with journalists, producers, directors, editors, and all the big and small names associated with the artist you are managing. But it all comes with the benefit. The money that is involved in this career is immense and with the rise of social media, it is becoming more and more popular. People have access to the right education and technology to connect with the client and generate leads.
Let’s have a look at a few steps to start an artist business:
Do your research
To start an artist’s business, as easy as people make it look like, is sure a big deal. You have to do a lot of research about how the market functions and what are the demands in this business. The business requires your understanding of management, trends, and presentation. Do thorough research about your competitors in the market and develop a strategy to advance them and create a bigger brand. You need to have great conversational and consulting skills and a compassionate personality. You must know how to attract the client and make them believe that your words and actions are in sync.
License and Permit
To start any business in India, you need to have legal permission sorted beforehand to avoid any hassles with government officials. You’ll need to get yourself registered as a business person, get all the necessary approvals, and get all the documentation handy.
Understand your customer
Any business needs you to be focused on their target audience. In the artist business, your client’s vision is very important. Take notes of their requirements, what are their goals, how they want to build their brand/ career, etc in great detail. If your client is not satisfied, you’re your work, your hard work is bound to fail. Take their reviews sincerely and ask them for what varieties they would like you to offer in the future. Focusing on the target audience is very important in this business so keep that in mind.
Setting up a business requires a strong local connection and communication so that the business can propagate but with the rise in the use of the internet, things have become a lot easier. Make a website for your artist business agency to attract potential customers. Market your projects and show off your skills. Use various models and tools which are available online to make your website catchier and more attractive.
Build a team
Have a team that has experience in artist business, you can also have freshers who are willing to learn and provide their services at the office who have done artist management courses and worked for college societies in similar work strata. Once you have your agency setup and you desire to build it bigger, have a trusted group of people who will help you on each level as this is not a task that can be handled alone. Build a team you can trust.
Marketing on different platforms
Be ready to do a lot of marketing. Social Media is used by almost everyone around the globe. It is almost certain that at least one person in a household must be using any social media platform. There will hardly be people who know it better than you. What you do for others, do it for yourself too. Putting up pages on Facebook and Instagram, developing a strong SEO. You can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one to one messaging which has become one of the best provisions of converting prospects to customers.
Decide a niche
There are different types of artists in the world, from models to actors to painters, all are considered artists. Decide for yourself whom do you want to manage and arrange resources for. It depends a lot on the knowledge you have about their background and contacts in their market. So choose a niche wisely. Once you build a team, you can expand your horizon and manage a variety of artists.
Build a Portfolio
To market yourself better and showcase your skills and achievements, build a portfolio which has details of the courses you have studied, your projects, the before and after-effects on the growth of business and reputation after you took up that project, client list. There are a few cases where you have to keep the information confidential, but you can always show your growth at a digital marketer.
Set a Business Model
Plan how you are going to price your services, how you will arrange the billing, create the funds. Have a set of rules and regulations and have a legal team to layout contracts and agreements with your clients to avoids any problems in the future.
This is one of the most important aspects of the artist’s business. When you are learning, try to do a maximum number of internships to learn the process of generating leads and know more people in this business. Be active on social media platforms such as Facebook and Instagram and other content creating platforms like YouTube, Tik-Tok. Follow the trend. Make yourself visible on LinkedIn, Meet up, etc where potential clients and locate you and contact you easily.
Create a brand name and logo
Although this sounds very common but if you are going to start any business, you will need a name by which you will be known. Understand that a brand name is very important in this industry. Make sure once you decide the name and logo of the brand, get a patent for it!
Starting any business takes a good amount of planning. If you want your new business to succeed, understand the risks that come with entrepreneurship. It often takes a few years to get a business off the ground even with the best-laid business plan and advanced marketing. To open any business, one should be ready to work hard and show a lot of perseverance and determination. Any business will have good and bad days but it depends on the owner how they want to go about it. All the best!